Disqus - Latest Comments for cspenn

Re: How to track offsite conversions with Google Analytics

Christopher S. Penn — Mon, 31 Dec 2018 07:59:39 -0000

Added some new thoughts here: https://www.christopherspen...

Re: You Ask, I Answer: What’s Working in Social Media Marketing?

Christopher S. Penn — Fri, 28 Dec 2018 07:39:28 -0000

Answered here sir! https://www.christopherspen...

Re: Episode11: Going from being a small team to an agency

Christopher S. Penn — Wed, 19 Dec 2018 12:59:51 -0000

I do indeed use Camtasia. The latest release has a ton of useful features for speeding up video production.

Re: The 16-Step Data Lifecycle for Communicators: Part 1

Christopher S. Penn — Fri, 07 Dec 2018 13:03:01 -0000

You asked, I answered: https://www.christopherspen...

Re: Ask Me Anything: A Non-Verbal Chat with Christopher S. Penn

Christopher S. Penn — Thu, 11 Oct 2018 10:20:38 -0000

Just have Katie Robbert be the DJ.

Re: Ask Me Anything: A Non-Verbal Chat with Christopher S. Penn

Christopher S. Penn — Thu, 11 Oct 2018 10:14:39 -0000

We could totally do a live awkward video at our next conference/in-person.

Re: Ask Me Anything: A Non-Verbal Chat with Christopher S. Penn

Christopher S. Penn — Thu, 11 Oct 2018 08:14:12 -0000

You know you could have just called me and we could have recorded an actual chat, right?

Re: Account-Based Marketing for B2C Marketers Is Coming

Christopher S. Penn — Fri, 05 Oct 2018 18:02:36 -0000

A lot has changed for the better since this article was published. Perhaps it’s time to revisit it!

Re: The Big Question: Where Have Your Data-driven Efforts Gone Wrong?

Christopher S. Penn — Fri, 31 Aug 2018 11:22:55 -0000

Forget social media ethics - just teach ethics, period.

Re: You Ask, I Answer: Evaluating Content Marketing Management Software

Christopher S. Penn — Fri, 17 Aug 2018 08:09:21 -0000

The consolidated inbox. That's SUPER helpful, to have all my replies/comments in one location.

Re: Let’s Talk About the Emoji Explosion and Communications

Christopher S. Penn — Mon, 13 Aug 2018 15:52:00 -0000

Emoji are pictures.

Other entire languages are pictures - Chinese, Egyptian, Sumerian, etc.

People who make the bold claim that emoji aren't a real language, are a fad, are something to just ignore, waiting for "those darned kids to use real words again" are both ignorant of the history of communication and also approaching the world from a very colonial Eurocentric point of view on language. Literally billions of people use ideographic language every day in China, Japan, and Korea.

I'd encourage all communicators to think about how others around the world use language and see emoji for what they are - another kind of language.

Re: A New, Free Tool to Determine the True Influence of a Twitter Account

Christopher S. Penn — Thu, 12 Jul 2018 08:18:40 -0000

I like it conceptually, but it's context-unaware. Casey - have you thought about, since you pull in enough data to assess interactions, using something like TF/IDF to identify the context of the account and then measure influence within those topics?

Re: Marketing Automation on $5/Month with Mautic and GoDaddy

Christopher S. Penn — Fri, 25 May 2018 06:59:44 -0000

GoDaddy end-of-lifed its cloud VPS product. I recommend using Google Cloud and Bitnami now.

Re: Marketing Automation on $5/Month with Mautic and GoDaddy

Christopher S. Penn — Fri, 25 May 2018 06:59:31 -0000

GoDaddy end-of-lifed that product. I recommend using Google Cloud and Bitnami now.

Re: You Ask, I Answer: The Fourth Influencer Archetype

Christopher S. Penn — Thu, 03 May 2018 11:26:33 -0000

I'm glad that we're at a point, industry-wise, where tracking and embedding is getting better from the clients you work with. The B2C ones I worked with in the past weren't even close to that yet. I've seen the product buys on Instagram, which is very sexy and definitely what the space needs to prove bototm line results.

For the social dashboards etc. - branded organic search should be a core part of every influence program. It would be alarming to find programs that didn't. I'm curious what math the aforementioned companies are using for influence measurement, especially since many of the data tools for Instagram, Facebook, and LinkedIn have been crippled by recent API changes.

Re: THINKing Out Loud: Quantum Leaps Forward

Christopher S. Penn — Tue, 27 Mar 2018 06:57:53 -0000

Thanks for having me!

Re: Why I’m Leaving SHIFT Communications and What’s Next

Christopher S. Penn — Mon, 19 Mar 2018 07:24:59 -0000

Thank you, Jay!

Re: Why I’m Leaving SHIFT Communications and What’s Next

Christopher S. Penn — Mon, 19 Mar 2018 07:24:52 -0000

Thank you, Dave!

Re: Why I’m Leaving SHIFT Communications and What’s Next

Christopher S. Penn — Mon, 19 Mar 2018 07:24:47 -0000

Thank you, Rosh!

Re: Social Influence Network Graphs Improve Social Media Marketing

Christopher S. Penn — Mon, 12 Mar 2018 09:36:19 -0000

Thanks, Paul!

Re: Avoid Optimizing For Only One KPI

Christopher S. Penn — Mon, 05 Feb 2018 12:34:39 -0000

The big thing is path integrity and path data. The more of it we have, the more successfully we can point ML and AI solutions at it. Most companies have woefully little path data, unfortunately.

Re: The End of the Instagram Influencer (As We Know It)

Christopher S. Penn — Thu, 01 Feb 2018 20:02:07 -0000

Scrapers and proxy-fronted web apps are constantly in an arms race. They'll work for a while and then won't.

Re: The Top Marketing Skills of 2018

Christopher S. Penn — Tue, 09 Jan 2018 11:37:42 -0000

Yes - this isn't specific to AI. Robotic process automation has been doing this for some time.

Re: 12 Days of Christmas: Eight PR Blogs to Voraciously Read

Christopher S. Penn — Thu, 14 Dec 2017 09:07:44 -0000

Thank you for the kind words!

Re: Customer Analytics: Using Deep Learning With Keras To Predict Customer Churn

Christopher S. Penn — Fri, 01 Dec 2017 13:53:37 -0000

Definitely not working - the Churn column is still present after the bakes.