Disqus - Latest Comments for KariRippetoe

Re: 20 Online Time Tracking Tools and Software to Get Paid for Every Minute Worked

Kari Rippetoe — Mon, 25 Jul 2016 11:33:26 -0000

Thanks for including Journyx in this list! The screenshot included here is old, and we've actually made big changes to our user interface and no longer have an "average user experience" or " old school software interface". Check it out:

Re: In the Advertising Game, Search Is The MVP

Kari Rippetoe — Tue, 20 May 2014 08:40:46 -0000

But in what ways can you leverage search data in the [not provided] age? If you don't know what your prospects are searching for because of that, where is that data coming from?

Re: The Real Time Bomb

Kari Rippetoe — Tue, 26 Nov 2013 09:12:31 -0000

I think after Oreo set that bar, a lot of marketers felt like they had to jump on the RTM bandwagon, whether it was appropriate or not. RTM has its time and place, but like anything else it needs to be the RIGHT place at the RIGHT time. Not every brand should be trying to shove a square peg into a round hole just because they want to say they've done it. Doing RTM and doing it well are two different things.

Re: The Artist Formerly Known As The Marketing Funnel

Kari Rippetoe — Fri, 11 Oct 2013 09:54:24 -0000

This is very enlightening. What I'd love to see now is how to effectively market to people in the DOJO stage. What approach do you take? What content do you provide?

Re: Why Facebook Should Stop Judging Content Quality

Kari Rippetoe — Thu, 05 Sep 2013 12:45:11 -0000

There's so much they do without any explanation or real reasoning - I still don't understand why they have a 20% text rule in place for images in promoted posts. Doesn't make sense.

I also don't understand what criteria they're going to apply when judging these memes. It's all completely counter to their recent content quality algorithm change, which (as you said) judges content by user interaction.

Maybe they think memes are oversaturating the newsfeed. All I can say is I'm frustrated and confused.

Re: Blog Posts vs. Press Releases

Kari Rippetoe — Thu, 29 Aug 2013 11:43:58 -0000

In this particular instance, a blog post was not appropriate - and that's OK. My point was just that a blog post can be written to make an announcement without alienating the blog's audience.

Re: Blog Posts vs. Press Releases

Kari Rippetoe — Thu, 29 Aug 2013 08:26:34 -0000

I think it depends on the context of the announcement. But I also think it's OK to use a blog post to make an announcement - just write it in a different way. Don't slap your press release into a blog post. Tell a different story and put it in context for the readers so they're not turned off. For instance, if you were launching a new book, a blog post might tell the story behind the book - why you wrote it, the key things you hope people will learn from it, or some other aspect of it that wouldn't necessarily go into the press release.

If you put the blog post announcement into the context your community is used to reading, then you won't upset them.

Re: When Less is More. The Story of our Brand-New Email Notifications

Kari Rippetoe — Wed, 21 Aug 2013 10:22:58 -0000

Have they been rolled out to all users yet?

Re: When Less is More. The Story of our Brand-New Email Notifications

Kari Rippetoe — Wed, 21 Aug 2013 08:39:39 -0000

Awesome! Has this been rolled out to everyone? I haven't seen the changes yet.

Re: Building Domain Authority with Blog Directory Links

Kari Rippetoe — Mon, 29 Jul 2013 14:06:15 -0000

This is something we were wondering about with the recent Google updates that target "link spam." One of the tactics Google is targeting in particular is directory linkbuilding. Wouldn't blog directories fall into this?

Re: Infographic: Write social media posts at a sixth grade reading level

Kari Rippetoe — Fri, 28 Jun 2013 17:18:48 -0000

Well, it's one thing to say that writing at a 6th grade level will result in clearer and more concise messages that aren't too verbose and complex - that I get. I'm just hoping that we don't need to dumb down our writing because our audience isn't smart enough to comprehend it. What does that say about the state of our society and education system?

Re: Top 10 Brand Movers, April 2013

Kari Rippetoe — Fri, 21 Jun 2013 13:52:22 -0000

This is making a grand generalization and doesn't take factors like the aforementioned personalization into consideration, as well as rich snippets, which in some cases can net more traffic for a result in a 2nd or 3rd position than the result in 1st position.

Re: Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach

Kari Rippetoe — Thu, 06 Jun 2013 06:13:52 -0000

Thanks for this helpful post, Joe! I'm reading Managing Content Marketing at the moment, and I imagine it will be very dog-eared, including this section.

Re: Choosing the Right Content Marketing Technology: 14 Critical Questions

Kari Rippetoe — Tue, 02 Apr 2013 06:19:21 -0000

Last year, we were evaluating CM platforms for our search marketing agency that combined content creation and optimization with project management and automation. We had some very specific requirements, including the ability to schedule recurring tasks to happen on specific days every week, month, etc. (like in Outlook). Flexibility was also a top priority for us, so we wanted a platform with an API - so if there was a specific feature that didn't exist, we could easily develop it ourselves. Unfortunately, nothing that we evaluated (and we looked at about 4 or 5 platforms) met our top priority requirements. We were surprised at how some platforms had features that were almost, but not quite, what we needed and wondered why they hadn't thought about that little extra. What @HK Visa Handbook says below is true about the maturity of the platforms.

Pricing is another area where many of these platforms fell down. Our firm is not a huge enterprise, and it was as if these companies were deliberately trying to price SMBs out of the market, they were so expensive (especially since we're an agency and wanted to scale the tool for our clients).

Re: 8 KPIs Your Content Marketing Measurement Should Include

Kari Rippetoe — Sun, 03 Feb 2013 18:49:08 -0000

I think you outline some very important KPIs, but I also think you're missing some very important ones, too. I'm content marketing manager at a search engine marketing agency, so we measure KPIs relevant to our content's effectiveness in search. Certainly, metrics like reach, engagement and sentiment are very important to us so we know what's working and what isn't; but we also look at inbound links, search indexability and rankings (and thusly, organic traffic from search).

We also don't place as much emphasis on bounce rate and time spent, since those numbers can be inaccurate based on the fact that many visitors will leave your website open in the background on one of many browser tabs, with the intention of saving it to read or reference later. Sure, if those numbers are very low, that can certainly be telling (your content isn't holding the attention of your visitors), but I wouldn't trust them as an accurate representation of your visitors' actual behavior.

Thanks for the suggestions of heat mapping tools - I'll definitely be looking into them, because I think click patterns are very important to measure.

Re: Top 25 Inbound Marketing Articles of the Week: Jan 11, 2013

Kari Rippetoe — Fri, 11 Jan 2013 12:09:44 -0000

Thanks for including my post from Online Marketing Institute! I'm truly honored!

Re: Is Randi Zuckerberg A Twitter Bully?

Kari Rippetoe — Wed, 26 Dec 2012 19:46:46 -0000

Ok, so she should've left well enough alone - agree on that. But passive-agressive or not (me or her), she's right. In what universe is asking for human decency being mean?

And no, I'm not a mean person. Not trying to be mean here, either. I just think "bullying" is a really strong word to use. I think we do live in a world where people have become hyper-sensitive. Tell me that's not true.

Re: Is Randi Zuckerberg A Twitter Bully?

Kari Rippetoe — Wed, 26 Dec 2012 16:49:01 -0000

I fail to see what is so "mean" and "bullying" about Randi's tweets asking Callie to delete the tweet. As far as I can see, she asked politely, and Callie did not seem like she was under any duress to do so. I guess "Twitter crazies" are also hyper-sensitive too.

Re: Christmas Trees in and Around Charlottesville

Kari Rippetoe — Fri, 30 Nov 2012 15:15:32 -0000

I like Snow's Garden Center. Great selection (plus wreaths and poinsettias) and they'll even deliver the tree to your home.

Re: 5 Ways To Turn Off A Hiring Manager

Kari Rippetoe — Thu, 29 Nov 2012 14:54:33 -0000

One more way to turn off a hiring manager: reply sarcastically when you don't get back to the candidate as quickly as they'd like ("Thanks for your really PROMPT response. You're sooo professional."). No lie - someone actually sent this to me once.

Re: 5 Ways To Turn Off A Hiring Manager

Kari Rippetoe — Thu, 29 Nov 2012 14:51:23 -0000

I think there's a difference between following up to thank the interviewer (and maybe once more in a week to politely check the status), and harrassing (and haranguing) the hiring manager.

Re: Google Nexus 10 Sighted on Wal-Mart shelves Before Official Launch

Kari Rippetoe — Fri, 09 Nov 2012 06:55:18 -0000

The box is very non-descript. Are you sure it wasn't just an empty box being used as a placeholder on the shelf?

Re: How Massive Changes To The News Feed Are Screwing Business Pages On Facebook

Kari Rippetoe — Fri, 26 Oct 2012 11:52:02 -0000

How many promoted posts do you do in a given week, and have you seen any return from that?

Re: [Infographic] What Works for Social Sharing: B2B vs. B2C | Compendium

Kari Rippetoe — Wed, 24 Oct 2012 11:22:47 -0000

Very interesting that B2C tweets containing hashtags receive less clicks. Even more interesting is that posts containing hashtags on LinkedIn (where hashtags aren't typically used) receive more clicks. Not to mention the whole B2B vs. B2C distinction in that area (apparently B2B folks like hashtags).

Re: How Massive Changes To The News Feed Are Screwing Business Pages On Facebook

Kari Rippetoe — Tue, 16 Oct 2012 09:15:19 -0000

Yes, I agree that marketers need to post more engaging content so they aren't filtered out of the newsfeed. And yes, I agree that Facebook are a business - they have to make money somehow. BUT, it seems to me from the data presented that this isn't just happening to businesses that post bad content - it's happening across the board. Facebook is taking advantage of the fact that no matter how great your content is and how much people engage with it, only a percentage of the people who Like your page will see your updates. They'll never reach the full 100%. And these are people who have basically opted in to see your updates.

The only businesses that will pay for Promoted Posts are large brands that have the resources to do this regularly and know how to track the ROI of those posts. The ones that are really hurt by this are small businesses and organizations who don't have those resources and use their Facebook pages as a low-cost hub for their social media presence.