Disqus - Latest Comments for EventsListed

Re: Live Event Success

EventsListed — Thu, 05 Nov 2009 21:31:08 -0000

Be interested,.. not interesting!

Re: Inside Scoop

EventsListed — Mon, 02 Nov 2009 17:20:39 -0000

Yes, more so in the past than now because e-mail lists that are not attached to a valued relationship are not worth anything anymore. A few years ago we would open anything that landed. Now days if we receive something that slightly resembles spam we all report it as spam for the mail servers to block sender.

Re: Creating online social media campaigns

EventsListed — Sat, 17 Oct 2009 18:21:48 -0000

I just put in an application for a demo Jason. Looking forward to it.

Re: Why listen to me?

EventsListed — Tue, 13 Oct 2009 19:23:41 -0000

Thanks Pete,...this comment brings back fond memories....boy weren't we ahead of our times back then,...it would seem the management systems we used back then would be ideally suited in to today's market. They would be cutting edge today!

It's no wonder those landlords who looked at it back then thought we were mad,...

Well, we were mad back then. But ahead of the curve kind of mad as we still are today,...<-;

Re: Credit where credit is due…

EventsListed — Tue, 13 Oct 2009 07:31:18 -0000

Rupert's talking about main stream news Marcus. Not ezine's or niche industry content. This is our news online. Information we have been conditioned to expect FREE going to a subscription model.

Brave man but I think it's time. Only he could pull it off and I for one am rooting for him,..

He's Australian after all,..<-;

Re: Credit where credit is due…

EventsListed — Mon, 12 Oct 2009 18:33:12 -0000

You would certainly like it to be Marcus. That's where the selection process becomes so important. With so many relationships to choose from. Who's capable of adding value and doing justice to the value you provide or represent to other's?

The biggest risk in marketing through social media is the risk of getting caught up spinning your wheels amongst time waster's who have no intention of ever giving back or investing in your efforts in order to continue enjoying value. People will always be on hand to take value away if its offered but not all do so with intention of stepping up once they confirm it's valuable?

This stems from freeline marketing model and the fact relationships transcend space and time now day's. Shopper's who are time wasters are much easier to identify if forced to walk into a shop and look a merchant in the eye.

The internet model of giving value first with a view to hooking customers into trying before they buy is a model that has to change over time. Wading through time wasters to get to real prospects is expensive. In fact I dare say it's the greatest risk if investing money into doing business online.

Getting through this phase to establishing a core customer list of people who know, like and trust you. People who want to add value to what you do in order for them to continue enjoying value from it is where most people starting online businesses fail to get past.

I believe the freeline model will morph into something very different over the next few years. You can see Rupert Murdoch's talking about charging for quality news stories.
He believes there's an audience online happy to subscribe to get quality news from a trusted source of professional journo's. His not interested in the sector of the market who's not prepared to pay for quality.

Nor am I. You get what you pay for at the end of a day. If you're not prepared to pay anything. Read your news from non professional writers who are prepared to write it for you at that price. When a player like Murdoch get's traction on a new business model like this. Everyone else who produces great content will want to follow suite. Why not. Why should quality brands have to work the freeline to prove to consumer's the quality of what they do?

Consumers already know the quality of what these brands represent. The time is coming where online consumers are going to be asked the billion dollar question. Will you pay for a trusted source to deliver you quality content over having to source and filter you're own content through all of the noise for free.

What publisher of great content is not going to follow suite once this ball starts rolling.
What happens when all the professional news publishers agree to charge for professionaly sources, written & edited news. This leaves the market sector not prepared to pay to read any news that's available for free? Well If I'm a professional writer I know what sector of the market I'm writing for.

As a consumer I'd also be more than happy to subscribe $7 a week to have news from a trusted source delivered first class. I pay $14 weekly for my papers now? The day we hear that Murdoch is charging subscriptions for online news is the day doing business online changes forever. Anyone doing business online needs to be ready for that day well in advance. Are you???

Re: The quality of what you do…

EventsListed — Mon, 12 Oct 2009 17:32:14 -0000

Jeff, why does it bother you if you follow someone and they don't follow you back? Do you think it should be mandatory that a follow is reciprocated?

I follow some people because they're the best source of information in a particular niche I am after. I may not be a good source of information for what they are interested in?

Why do they have to follow me back?

Sure, if I was to engage them into a conversation beyond just being an audience member I would agree. It's the right thing to do. Not if following them as part of their audience to stay on the pulse of the content they represent?

Re: Relaunches & Mini-Launches

EventsListed — Sun, 11 Oct 2009 09:14:47 -0000

A launch can be created out of any event Carolyn. What's not an event?

Re: If you were a corporation, what’s your stock worth?

EventsListed — Sun, 11 Oct 2009 02:19:54 -0000

Why do you struggle with this?
How many times have I defined the difference between building an audience, a prospect list and filtering down to your money or customer list through your sales funnel???

Re: Just To Recap A Few Important Points From The Book

EventsListed — Wed, 07 Oct 2009 19:00:46 -0000

Yes but FB also runs the risk of becoming a Jack of all, master of none doesn't it. I mean the open web already gives us that.

Is Facebook at risk of becoming another open web behind closed doors?

What if over time other sites who provide niche offerings start to get traction as a stand alone app for each component of what FB is. With the advancement in technology and the open social platform it's becoming easier and easier to seamlessly integrate all of the specialty apps we link into one cluster for our audiences.

What becomes of Facebook as this process evolves. Does it become a choice of Facebook or all the others?

Would you use the Facebook, the jack of all master of none solution? Or would you use your photo site, your video site, your micro blogging site and blogging site then integrate them into your own mash across the open web.

These decisions are the type of gambles app developers need to take. Any decision on direction they take today takes time to arrive at. Things move so quickly that a wrong decision today can cost them greatly in 12 or 18 months.

To many wrong decisions can be fatal in terms of the competition moving in.

Re: “All Marketers are Liars” - Seth Godin speaks at Google

EventsListed — Tue, 06 Oct 2009 21:19:02 -0000

I think if you look closely enough we're all liars in some way or other,..
Thus it's a clever title, it attracts attention. It's not untrue.

Re: Just To Recap A Few Important Points From The Book

EventsListed — Tue, 06 Oct 2009 01:35:01 -0000

I was pointing to the types of social media more so than brands or platforms,...

I didn't specify social networking platforms. I don't class them as a type of media.

My leaving Facebook out is a good example of what happens when a brand comes to be so much to so many. Think video content and we think YouTube. Think blogs and we think Wordpress. Think photo's and we think Flickr. Think micro blogs and we think Twitter.

Facebook is the largest photo sharing site online. Yet I think Flickr when someone say's photo sharing.

What form of social media do you associate with Facebook?

Social networking's not a form of media. It's something people do?

Re: 04 - Paying attention

EventsListed — Mon, 05 Oct 2009 07:12:25 -0000

Maybe if they did not reach outside their sphere in the first place there would not be those who needed reaching out to,...?

Re: Landing Pages & Lead Capture

EventsListed — Thu, 01 Oct 2009 23:43:29 -0000

Oli,...I give away a top shelf 130 page book on social media marketing called Social Traffic that retails for $47.

This version of the book has adds that push prospects into my other products throughout it where as the paid version of the same book does not.

I also have two books that are similar but event specific social marketing books.

You can visit one of our squeeze pages here;

http://www.EventsListed.com/SocialTraffic/course

Re: Selling yourself short? The business owners paradox

EventsListed — Wed, 30 Sep 2009 19:06:22 -0000

Absolutely,...<-;

Re: Eventslisted.com - Blog content strategy

EventsListed — Wed, 30 Sep 2009 05:30:22 -0000

Absolutely Zstock,...

if you join my other companies Fan page on Facebook you'll be in place to see what we do with Facebook social adds. We have a course coming up that teaches you about social adds in Facebook,...social adds in Facebook are a sleeping giant of social media.

The fan page is here;

http://wwwfacebook.com/SocialTrafficCourse

Re: The Human Dynamics

EventsListed — Tue, 29 Sep 2009 09:00:47 -0000

Heide a great start would be to our Social Traffic fan page on Facebook. It's at http://www.facebook.com/socialtrafficcourse I'll see you there,...be sure to introduce yourself when you get there. Tell Jonathan Simon sent you...<-;

Re: Simon Ford Testimony - Doug McIsaac

EventsListed — Wed, 23 Sep 2009 06:08:32 -0000

I love this testimony Doug. It's one of my favorites,...

Re: “Who am I? Who am I not? Who do I want to be? What am I doing about it?”

EventsListed — Tue, 22 Sep 2009 07:08:55 -0000

I was only thinking today Anne. Who said we must write about ourselves?
Entries could ask the question of who am I? In terms of who am I describing?
Now there's a twist.

Re: More on Social Bookmarking

EventsListed — Mon, 21 Sep 2009 19:03:18 -0000

Thanks for the heads up on the broken link,...<-; not sure why our 404 alert system didn't pick it up but ill add that to my list of things to do.

Re: Content Syndication Testimony - Bob Bicknell

EventsListed — Mon, 21 Sep 2009 17:48:47 -0000

Nice one Bob,...you do great testimonies...

Re: Exploratory topic: Are clever ways of marketing events online ethical?

EventsListed — Mon, 21 Sep 2009 16:59:21 -0000

Sometimes the seller knows better than the prospect Charles. It's frustrating when you know a prospect is better off investing in a solution to a problem but they won't buy it out of fear the sellers intent is not genuine. It's also frustrating for buyers when a sellers intent is not genuine.

Re: The Social Traffic “Soul Searching” Contest for Teams

EventsListed — Sat, 19 Sep 2009 17:23:06 -0000

Here here,...<-;

Re: Eventslisted.com - Traffic generating strategy

EventsListed — Sun, 13 Sep 2009 21:26:30 -0000

Absolutely Andrew,...

Send an email to Simon at this domain...

Re: Exploratory topic: Are clever ways of marketing events online ethical?

EventsListed — Sat, 12 Sep 2009 01:23:11 -0000

Absolutely Sandie,...

Our success is in our ability to solve customers problems well. Not in how many customers we have. Scarcity is an important element in putting prospects into a mind set that will prompt them to buy off a page when sitting in their lounge rooms on their computers alone.

You must have built a level of perceived value into any deal before you're able to introduce a sense of scarcity. The best way to do that is through social proof what you're offering is valuable.

The only way of achieving that with authenticity is through your existing customers.

The hardest customer we ever work for is our first. <-;