Disqus - Latest Comments for EventsListed

Re: Live Event Success

EventsListed — Thu, 05 Nov 2009 21:31:08 -0000

Be interested,.. not interesting!

Re: Inside Scoop

EventsListed — Mon, 02 Nov 2009 17:20:39 -0000

Yes, more so in the past than now because e-mail lists that are not attached to a valued relationship are not worth anything anymore. A few years ago we would open anything that landed. Now days if we receive something that slightly resembles spam we all report it as spam for the mail servers to block sender.

Re: Creating online social media campaigns

EventsListed — Sat, 17 Oct 2009 18:21:48 -0000

I just put in an application for a demo Jason. Looking forward to it.

Re: Why listen to me?

EventsListed — Tue, 13 Oct 2009 19:23:41 -0000

Thanks Pete,...this comment brings back fond memories....boy weren't we ahead of our times back then,...it would seem the management systems we used back then would be ideally suited in to today's market. They would be cutting edge today!

It's no wonder those landlords who looked at it back then thought we were mad,...

Well, we were mad back then. But ahead of the curve kind of mad as we still are today,...<-;

Re: Just To Recap A Few Important Points From The Book

maerichl — Tue, 13 Oct 2009 18:37:46 -0000

Word soup.
After awhile hearing so many people use the terms improperly I tend to get them confused in my poor brain. Simon, you have a way of elucidating subjects so I can retain them properly. Thanks for the reminder of the difference between social networking and forms of social media. When YOU say it, then it just makes SENSE.

Re: Credit where credit is due…

msykes — Tue, 13 Oct 2009 07:56:38 -0000

The subscription-based model is something that will attract many readers for quality main stream news. For newspapers especially it's a way to go, I dont' think it can hurt, given decreased sales in printed media!

Re: Credit where credit is due…

EventsListed — Tue, 13 Oct 2009 07:31:18 -0000

Rupert's talking about main stream news Marcus. Not ezine's or niche industry content. This is our news online. Information we have been conditioned to expect FREE going to a subscription model.

Brave man but I think it's time. Only he could pull it off and I for one am rooting for him,..

He's Australian after all,..<-;

Re: Credit where credit is due…

msykes — Tue, 13 Oct 2009 06:29:19 -0000

I agree to certain levels. I think the freeline model must change, but paid subscriptions are already out there and are nothing new. You can already subscribe to leading industry reports for a nominal fee as you mentioned. However, I do believe that currently popular ways of giving and sifting through those that will pay a little is certainly inefficient, and one of the dangers of marketing online due to time wasted.

Re: The quality of what you do…

kboode — Mon, 12 Oct 2009 23:15:24 -0000

I have to agree with you Simon. It does not bother me if people don't follow me back. It is the information they share that determines my verdict.
I have to say, some make it real easy by trying to sell me all their products, without even introducing themselves first. Can you imagine someone doing that in your off line life. So, why is it that people think it is ok online? I believe that with social media that kind of behavior is going to change. For the better of course.

Re: Credit where credit is due…

EventsListed — Mon, 12 Oct 2009 18:33:12 -0000

You would certainly like it to be Marcus. That's where the selection process becomes so important. With so many relationships to choose from. Who's capable of adding value and doing justice to the value you provide or represent to other's?

The biggest risk in marketing through social media is the risk of getting caught up spinning your wheels amongst time waster's who have no intention of ever giving back or investing in your efforts in order to continue enjoying value. People will always be on hand to take value away if its offered but not all do so with intention of stepping up once they confirm it's valuable?

This stems from freeline marketing model and the fact relationships transcend space and time now day's. Shopper's who are time wasters are much easier to identify if forced to walk into a shop and look a merchant in the eye.

The internet model of giving value first with a view to hooking customers into trying before they buy is a model that has to change over time. Wading through time wasters to get to real prospects is expensive. In fact I dare say it's the greatest risk if investing money into doing business online.

Getting through this phase to establishing a core customer list of people who know, like and trust you. People who want to add value to what you do in order for them to continue enjoying value from it is where most people starting online businesses fail to get past.

I believe the freeline model will morph into something very different over the next few years. You can see Rupert Murdoch's talking about charging for quality news stories.
He believes there's an audience online happy to subscribe to get quality news from a trusted source of professional journo's. His not interested in the sector of the market who's not prepared to pay for quality.

Nor am I. You get what you pay for at the end of a day. If you're not prepared to pay anything. Read your news from non professional writers who are prepared to write it for you at that price. When a player like Murdoch get's traction on a new business model like this. Everyone else who produces great content will want to follow suite. Why not. Why should quality brands have to work the freeline to prove to consumer's the quality of what they do?

Consumers already know the quality of what these brands represent. The time is coming where online consumers are going to be asked the billion dollar question. Will you pay for a trusted source to deliver you quality content over having to source and filter you're own content through all of the noise for free.

What publisher of great content is not going to follow suite once this ball starts rolling.
What happens when all the professional news publishers agree to charge for professionaly sources, written & edited news. This leaves the market sector not prepared to pay to read any news that's available for free? Well If I'm a professional writer I know what sector of the market I'm writing for.

As a consumer I'd also be more than happy to subscribe $7 a week to have news from a trusted source delivered first class. I pay $14 weekly for my papers now? The day we hear that Murdoch is charging subscriptions for online news is the day doing business online changes forever. Anyone doing business online needs to be ready for that day well in advance. Are you???

Re: The quality of what you do…

EventsListed — Mon, 12 Oct 2009 17:32:14 -0000

Jeff, why does it bother you if you follow someone and they don't follow you back? Do you think it should be mandatory that a follow is reciprocated?

I follow some people because they're the best source of information in a particular niche I am after. I may not be a good source of information for what they are interested in?

Why do they have to follow me back?

Sure, if I was to engage them into a conversation beyond just being an audience member I would agree. It's the right thing to do. Not if following them as part of their audience to stay on the pulse of the content they represent?

Re: If you were a corporation, what’s your stock worth?

kboode — Sun, 11 Oct 2009 11:43:29 -0000

I was trying to get a discussion going. It is a question I get a lot. Sorry, should have phrased it differently. I will not post comments any more when I am too tired to think clearly.

Re: Relaunches & Mini-Launches

thechannelc — Sun, 11 Oct 2009 09:43:47 -0000

I have absolutely no problems with recurring events or campaign launches. I totally agree with creating events to keep excitement levels up. I just wouldn't call it a relaunch because I don't see a new event as a relaunch.

Re: Relaunches & Mini-Launches

EventsListed — Sun, 11 Oct 2009 09:14:47 -0000

A launch can be created out of any event Carolyn. What's not an event?

Re: Just To Recap A Few Important Points From The Book

jonathan_rivera — Sun, 11 Oct 2009 07:12:42 -0000

Judging by what I've seen I think Facebook has taken this into consideration.

Recently they have purchased friendfeed which will help them integrate all the "best of" sites into their mix. If they continue down this path I think they're moving in the right direction. Everyone joins Facebook because it brings you the "best of the web." That mean newbies can join for the social aspect while more experienced marketers can join and and expand their networks all in one place.

From my experience in Facbook pages I'm confident you can create your web presence under their roof. Everyone is there, so why wouldn't you be? Pages are also being indexed by Google, so isn't that just as good as the open web?

Now you've also got the Firendfeed gang (former Google boys) working on the search aspect. It seems to me like Facebook has the right idea. They've got more data than anyone on the web and when they start using that to sell ads, Google may be in trouble.

Re: If you were a corporation, what’s your stock worth?

EventsListed — Sun, 11 Oct 2009 02:19:54 -0000

Why do you struggle with this?
How many times have I defined the difference between building an audience, a prospect list and filtering down to your money or customer list through your sales funnel???

Re: Just To Recap A Few Important Points From The Book

twitter-18088483 — Sat, 10 Oct 2009 15:30:59 -0000

Good question Simon. I actually think that Facebook is a Jack of All and has chosen to go down this route - by becoming middle of the road and not chosing to identify itself as a photo sharing site or video sharing platform for example, Facebook remains an easy entry point for the millions of people chosing to go online over the coming years.
I was reviewing a few "Internet training courses for beginners" earlier this week - for keyword research - to see where social media marketing came into the picture and not surprisingly found little mention of Web 2.0 or indeed Facebook in this beginners course. Strange? Not really...

The general population still see the web as Google search, Email and online shopping through sites like eBay and in fact many IT trainers do too (at the moment at least). Take this one step further (or a year or so down the line) and you have Facebook search, instant messaging/facebook chat and facebook marketplace as well as the numerous other applications and offerings FB has. A good move by Facebook? Yes, I believe so - from a marketing perspective we all know that a number one position in the popular charts will sell far more CDs in a week than a three months topping some obscure R&B list.

Re: Just To Recap A Few Important Points From The Book

EventsListed — Wed, 07 Oct 2009 19:00:46 -0000

Yes but FB also runs the risk of becoming a Jack of all, master of none doesn't it. I mean the open web already gives us that.

Is Facebook at risk of becoming another open web behind closed doors?

What if over time other sites who provide niche offerings start to get traction as a stand alone app for each component of what FB is. With the advancement in technology and the open social platform it's becoming easier and easier to seamlessly integrate all of the specialty apps we link into one cluster for our audiences.

What becomes of Facebook as this process evolves. Does it become a choice of Facebook or all the others?

Would you use the Facebook, the jack of all master of none solution? Or would you use your photo site, your video site, your micro blogging site and blogging site then integrate them into your own mash across the open web.

These decisions are the type of gambles app developers need to take. Any decision on direction they take today takes time to arrive at. Things move so quickly that a wrong decision today can cost them greatly in 12 or 18 months.

To many wrong decisions can be fatal in terms of the competition moving in.

Re: “All Marketers are Liars” - Seth Godin speaks at Google

EventsListed — Tue, 06 Oct 2009 21:19:02 -0000

I think if you look closely enough we're all liars in some way or other,..
Thus it's a clever title, it attracts attention. It's not untrue.

Re: Just To Recap A Few Important Points From The Book

kboode — Tue, 06 Oct 2009 13:18:26 -0000

When I think of Facebook the first thing that comes to my mind is building your brand. But you are probably right, when you say it is social networking. That is what brand building is all about, isn't it.
The fact that it has photos, videos, microblogging, discussions etc. makes it the perfect platform for branding without being the leader in any of the individual components.

Re: Just To Recap A Few Important Points From The Book

msykes — Tue, 06 Oct 2009 03:17:14 -0000

That's a very interesting point about FB and photos. It's true that you never think of it that way, yet I'll also bet that FB is probably doing the same with videos now too isn't it?

Re: Just To Recap A Few Important Points From The Book

EventsListed — Tue, 06 Oct 2009 01:35:01 -0000

I was pointing to the types of social media more so than brands or platforms,...

I didn't specify social networking platforms. I don't class them as a type of media.

My leaving Facebook out is a good example of what happens when a brand comes to be so much to so many. Think video content and we think YouTube. Think blogs and we think Wordpress. Think photo's and we think Flickr. Think micro blogs and we think Twitter.

Facebook is the largest photo sharing site online. Yet I think Flickr when someone say's photo sharing.

What form of social media do you associate with Facebook?

Social networking's not a form of media. It's something people do?

Re: 04 - Paying attention

EventsListed — Mon, 05 Oct 2009 07:12:25 -0000

Maybe if they did not reach outside their sphere in the first place there would not be those who needed reaching out to,...?

Re: Landing Pages & Lead Capture

oligardner — Thu, 01 Oct 2009 23:53:16 -0000

Thanks for the quick response Simon.
And thanks for the page link.
Just downloaded the book, looking forward to reading it.

Cheers

Re: Landing Pages & Lead Capture

EventsListed — Thu, 01 Oct 2009 23:43:29 -0000

Oli,...I give away a top shelf 130 page book on social media marketing called Social Traffic that retails for $47.

This version of the book has adds that push prospects into my other products throughout it where as the paid version of the same book does not.

I also have two books that are similar but event specific social marketing books.

You can visit one of our squeeze pages here;

http://www.EventsListed.com/SocialTraffic/course