Disqus - Latest Comments for Rasmussen

Re: Making Social Media Measurement Meaningful - Zocalo Group

Rasmussen — Wed, 04 Nov 2009 09:33:39 -0000

Thanks Amber!

I'm completely fascinated by that same point you bring up about the paths of conversation and network of influence. The first time I saw a touchgraph visualization, I was entranced. Ultimately, clients want a credible, straightforward metric from which to base their decisions. (But cool graphics that illustrate how the social web really works are like brain candy)

Thanks for visiting.

Re: INSILICO – A Cyberpunk Cityscape In The Sky

Rasmussen — Fri, 14 Aug 2009 15:15:15 -0000

And this was take back before I had the Connexion SpaceNavigator

Re: INSILICO – A Cyberpunk Cityscape In The Sky

Rasmussen — Fri, 14 Aug 2009 15:12:22 -0000

Thanks!

Re: Joi Ito, World of Warcraft, and Twitter

Rasmussen — Fri, 14 Aug 2009 15:11:34 -0000

Thanks Duc. I know it's a long video, but it is worth it.

Re: Fun With Memes

Rasmussen — Tue, 11 Aug 2009 17:54:47 -0000

i m in ur photos stealin ur memories

Re: Making Social Media Measurement Meaningful - Zocalo Group

Rasmussen — Thu, 30 Jul 2009 16:17:17 -0000

Thanks Doug!

I think the underlying concept of measuring online conversation in these three dimensions is one that can be applied across the industry. What's important is that each of the dimensions provides its own unique insight into the digital narrative.

(That there is no requirement to use a specific set of measurement tools to arrive at these values should help catalyze the methodology as well.)

Re: Making Social Media Measurement Meaningful - Zocalo Group

Rasmussen — Thu, 30 Jul 2009 15:40:11 -0000

Thanks for visiting Christina.

The aggregate of Height, Width, and Depth (H+W+D) can be helpful in understanding the story. So too could the product of each (H*W*D.) However, for the purpose of generating a single number, or score, to evaluate a brand's position against competitors, a ratio provides a more apples-to-apples metric.

For example, where the effective engagement of a blog might be calculated by dividing the comments generated by the number of posts, so too can the effectiveness of a brand's Digital Footprint be evaluated by understanding Width and Depth divided by Height.

The single score is valuable, but I often find that the stories told by understanding each dimension separately are more insightful.

Your question about Depth makes sense. It's an absolute number whose parameters are dependent upon Height. Essentially, it scores the sentiment and keyword content of the total number of results in Height.

Really great questions!

As we work together to solve these issues, I think we will all benefit from the ability to showcase the value of a genuine recommendation, and the kind of advocacy we see online that defies traditional measurement methodologies.

Re: Social Media Presence: The Sum Of Its Parts

Rasmussen — Mon, 23 Feb 2009 12:43:52 -0000

@Cece - Thanks for stopping by! ;)

I struggle with classifying a company distributing news, promotions, and perspectives as being a member of a 'conversation.'

There is a lot of buzz about 'joining the conversation.' I think the response has been more of an expansion of previous one-way communication strategies into varied social media channels.

Sometimes I wonder if it takes some of the 'social' out of the medium.

Re: Zocalo Group is an SOB

Rasmussen — Tue, 09 Dec 2008 19:32:18 -0000

Thanks Mike!

- Thoroughly enjoyed meeting with the LikeMind Chicago crowd last week. Thanks for stopping by. ;)

Re: Sousa and Ulrich Testify Before Congress - Junk Fewd

Rasmussen — Wed, 19 Nov 2008 09:33:34 -0000

... and the IBPA [ International Benefit for the Preservation of the Aolian] goes wild.

Re: Don't Tase Me Bro! - Junk Fewd

Rasmussen — Fri, 14 Nov 2008 09:44:56 -0000

http://junkfewd.com/images/answer.jpg

Re: Don't Tase Me Bro! - Junk Fewd

Rasmussen — Fri, 14 Nov 2008 09:33:30 -0000

http://collaborativeideation.com/shared/2008-11...

Re: O Hai - Junk Fewd

Rasmussen — Wed, 12 Nov 2008 16:32:07 -0000

W Shaped Topiaries

Re: Zocalo Group is an SOB

Rasmussen — Tue, 11 Nov 2008 19:10:50 -0000

Hi Barbara!

It's great to be invited into the SOB community. Congratulations to you and Blogging Without A Blog!

btw - Your avatar is great. ;)

Re: You Are What You Measure

Rasmussen — Mon, 27 Oct 2008 10:02:46 -0000

I think in the long term, measuring success by number of impressions will encourage brands to focus attention upon the sites that achieve traffic goals but lack qualities of sustainable word of mouth marketing.

A new metric for the reach of online word-of-mouth needs to be adopted by the industry as a whole - one that quantitatively values engagement and authenticity of the source.

Brands need to account for the multi-generational reach of authentic recommendation in the uBlogosphere by the power of engagement with content in a clear, understandable manner (to compensate for the hyper-inflated impressions of traditional online media sites.)

Re: The Internet Is Serious Business - Collaborative Ideation

Rasmussen — Thu, 09 Oct 2008 17:45:34 -0000

Recent comments are directing to both new and old site. Should correct over time.

Re: Defining Sustainable Word of Mouth

Rasmussen — Thu, 11 Sep 2008 13:37:25 -0000

The liaison can be either internal or external. They bridge the digitial divide as both translator and collaborator using the indigenous tools of each unique online community.

It's a process that restores advocacy and authentic dialogue in the company-customer relationship that unfortunately becomes lost with pervasive automation through the minarets of corporate branding.

I think the influencers, evangelists, and fanboys would still be central to the brand experience of a mom&pop global enterprise. They would be the one's wearing the 'Mom&Pop, Inc." t-shirts (and perhaps invited to run their blog.)

The image is really compelling - placing 'people behind products' in a way that's rarely seen today - Amazon <-> Etsy.

Re: Co-Branded Widgets...it's 3 million louder!

Rasmussen — Mon, 08 Sep 2008 13:09:02 -0000

Even better, it's getting much easier to build your own ->

iWidgets - http://www.iwidgets.com/
SproutBuilder - http://www.sproutbuilder.com/

Re: Seesmic : A look back

Rasmussen — Mon, 08 Sep 2008 12:25:51 -0000

Seesmic video reply from Disqus.

Re: Script error causing Firefox to cycle-refresh comments (IE safe, but with errors)

Rasmussen — Mon, 09 Jun 2008 15:07:54 -0000

It's the new Firefox. ;) The IE script error was unrelated.

Thanks!

Re: Index of /post/33803057

Rasmussen — Fri, 06 Jun 2008 22:14:17 -0000

Thanks Stephen, @Stephen.

Re: Missed opportunity

Rasmussen — Mon, 25 Feb 2008 16:41:50 -0000

I spent a few hours hunting for anything remotely 'Academy' from which to watch the awards in what I thought would a compelling method. Unfortunately, the best I could find was an empty trivia bar.

I sat alone in the ABC amphitheatre staring at an old commercial

It seems more should have been done to augment the duality.

Re: Comments Enabled

Rasmussen — Wed, 30 Jan 2008 11:53:50 -0000

Testing comments