Disqus - Latest Comments for andrewgrill

Re: The PostRank and AdAge Power 150 Case Study

andrewgrill — Tue, 01 Sep 2009 13:15:34 -0000

Melanie, loving the influence you have on the Ad Age Power 150 - but the downside is that because your feed for my blog has been corrupt for months now (and no update when it will be fixed) my ranking on the Power 150 keeps going down and down - which does not reflect the value of the interactions from visitors to the blog.

Can you please fix the corrupted feeds (I am sure I am not the only one), otherwise the PR score could be called into question when used in the Power150 rankings because some of the blogs featured have PR scores that are not correct due to corrupt feeds (and in previous correspondence you agreed the feeds are corrupted and the techs are “working on it”).

My most popular post ever with 1000’s of views and 75+ tweets about it (see backtweets.com) shows up as just 3 tweets in Postrank.

Please can you fix this!

Andrew Grill
www.londoncalling.mobi

Re: Mobile Advertising 2020

andrewgrill — Tue, 11 Aug 2009 12:04:30 -0000

Jonathan, it's a great paper and a great proxy for how advertising (drop the "mobile") will look in 2020. I've given it some commentary at http://bit.ly/ad2020 and this post has been the most popular ever for London Calling (I've never had 74 concurrent visitors!) - a great reflection on the quality of the paper.

Re: TotalMobileInternet(tm) from Novatel: The MiFi 2352 arrives

andrewgrill — Fri, 07 Aug 2009 10:58:09 -0000

Ewan, where can I get one from - unlocked?
Actually just answered my own question

http://www.expansys.com/d.aspx?i=183117

£209.99 seems a bit pricey

Re: What’s Next In Marketing & Advertising

andrewgrill — Fri, 31 Jul 2009 08:11:04 -0000

Interesting parallel view of what's next (namely what advertising will look like in 2020) with a great whitepaper from Acision and Ogilvy - see http://tr.im/ad2020

Re: SpinVox’s James Whatley set the record straight

andrewgrill — Tue, 28 Jul 2009 04:51:30 -0000

Ewan, I posted this on the Spinvox blog as a comment, but it also resonates here - so have cross posted it.

James, welcome back, you are certainly earning your money this week!

I have been following this growing story with interest - not just because I know the company and some of the players, but because in years to come this episode will be a case study in social media courses and textbooks.

The interesting thing is how the story panned out last week vs this week with you back on board. What it has shown is that to really harness the power of social media, you have to be open and honest and transparent as possible, because now everyone is watching.

The best parallel I have from the “old world” is the hotel industry. When you have a problem, you go downstairs and speak to the front desk , who are trained to use the phrase “not a problem” in the response. You need to show empathy and be a little humble sometimes (look at how many times Barack Obama has already said he’s screwed up – and he runs a company bigger than most). If you are open and honest with people (as you have done in this post as best you can) then there is nowhere to go. You can’t keep flogging the same issue once you have agreed, yes there is an issue, or presented the facts to counter a position.

I too was going to post a comment about “question 4” but I think in the last post above where you reference the Guardian article you have explained why it would be an issue to share the number – and you have been as open as probably you want to be – hats off. Your response actually changed my opinion of the company – something social media has the power to do – and it was via just one person.

Other companies will find soon that they too need a “James Whatley” at their company – not just some dude straight from University who’s on twitter – but someone like you who understands the fine balance between engaging with your audience with the relevant tone versus the commercial interests of the company.

As the events of last week have shown, the old style PR approach to things no longer works – we all need to look at how social media has changed the landscape forever (not just PR, but business planning, product development, research and even recruitment) – embrace it and learn from events such as “Spinvox 2009” which will help us become better at what we do.

Keep on doing what you’re doing – we are all learning from you.

Andrew Grill
http://www.LondonCalling.mobi
@andrewgrill on twitter

Re: Mobile Industry Review 3.0 is here

andrewgrill — Sun, 14 Jun 2009 06:38:33 -0000

Ewan, good to have you back - we missed you.

Looking forward to contributing in some way to version 3.0 sometime soon.

Andrew Grill
www.londoncalling.mobi

Re: My Google Latitude is now live to the world

andrewgrill — Wed, 20 May 2009 11:08:57 -0000

Ewan, I been doing the same for a few weeks now - my last known location is at http://www.andrewgrill.com/whereis and I also have a mobile optimised version if you go in from a mobile.

I have already had someone say that they looked at where I was before they called me - brilliant and this is EXACTLY what it is for.

Great service and now app developers can use the location I allow them to see.

Andrew Grill
www.londoncalling.mobi

Re: Justifying R O I For A Small Reach Campaign

andrewgrill — Wed, 08 Apr 2009 12:54:46 -0000

Simple response - "Relevancy is the new reach".

Read more at http://andrewgrill.com/blog/?p=1954 where I discuss this topic in more detail.

Frankly - big reach campaigns have a lot of advertising "spill" - many of the people seeing the ad are not interested because we can only do limited targeting on traditional mediums.

Quoting from my post referred to above

"Users that select the ad types they want to receive that DO start to see more relevant display advertising as part of the Google beta program will start to tell others that this actually works. They in turn will tell others - who will opt-in and do the same. Advertisers will (hopefully) start to see a lift in sales as a correlation between the ability to select preferences, and hence the increase in ad relevancy.

They may see a drop in reach, as the spill from unwanted ads will decrease - but the relevancy is where the value is - in fact I believe that for mobile AND for the web, relevance is the new reach.

Those of us in mobile advertising can then use this as a case study on how relevance is where the value lies and encourage brands and agencies to spend more on mobile advertising that is opt-in and targeted. So the Google approach will actually help the mobile advertising case."

Andrew Grill
www.londoncalling.mobi

Re: Something new, really soon.

andrewgrill — Mon, 23 Mar 2009 07:49:35 -0000

Just blogged about it here http://andrewgrill.com/blog/?p=2054 can't wait to see what it's all about!

Andrew Grill
www.londoncalling.mobi

Re: 12k to read a blog? Mobile site goes subscription only

andrewgrill — Fri, 13 Mar 2009 10:11:23 -0000

You can still read http://LondonCalling.mobi for free

Re: Google Latitude’s #1 Problem Can’t Be Fixed

andrewgrill — Sun, 08 Feb 2009 14:32:36 -0000

Beg to differ but 15 years ago SMS was a

"network signalling service with no commercial viability" - how times change when you let Normbs use a service they work out how they want to use it.

Re: Google Latitude’s #1 Problem Can’t Be Fixed

andrewgrill — Sun, 08 Feb 2009 10:03:46 -0000

Ewan, back in Australia in 1994, when caller-ID was about to launch, there were massive privacy issues raised ("how dare you send my number when I call someone") etc and at one stage it looked like it may be delayed (and the same old tabloids had a field day trying to scare people).

Now...when you receive a "Private number" call - do you think twice before answering it - compared to the "Hi Ewan how are you"?

Walking past normobs in the street, the most often asked question is always "where are you?". The answer then helps the caller define the rest of the conversation.

If you call me and ask me where I am - I'll probably tell you - why would I not?

The latitude function WILL take a while for people to get used to, but just as SMS and caller-ID had to find their feet - latitude type location products will eventually come into their own.

When this becomes really mass market (which is the reason behind Google launching it) is so that instead of having to ask where someone is in the first part of the call, those with whom we have shared our number and our location will know instantly where we are before they call - quite a foreign concept now but I predict it will catch on - just like that SMS thingy concept.

PS: Latitude has a wide range of privacy settings built in. If I don't want someone to know where I am - I can set it manually.

Re: Latitude: The Trojan Horse — Why “Who’s Nearby?” Is Not A Business

andrewgrill — Sat, 07 Feb 2009 18:27:19 -0000

As per Paul's comment below - Google gathered this massive Cell-ID and WiFi database themselves - couldn't wait for the operators - so it's their resource to share.

I've also posted my first look on Latitude over at http://www.andrewgrill.com/blog?p=1742

Re: Orange Wednesdays - first Cinema now Pizza Express

andrewgrill — Fri, 06 Feb 2009 05:52:41 -0000

Now if Orange went the next step further and asked all those faceless pre-pay customers their NAME as a start, then something about what else they liked to do with their time....they'd have a permission based and relevant reason to advertise to their customers with a range of relevant offers - with the user in full control and only receiving things they actually want.

As I've been saying - a conversation starts with a name - try NOT asking the next person you meet their name – it will feel very strange.

Let's make the relationship with the mobile personal AND relevant

Andrew Grill
www.london-calling.org.uk > the mobile advertising blog

Re: Six Months Later - PR Agencies who don’t blog?

andrewgrill — Fri, 30 Jan 2009 17:46:27 -0000

Barry - thanks for the feedback on the blog *blush*.

Your points are valid - but how do we get this message across?

The parallel issue with mobile advertising is that the internet models are being moved onto the mobile (WAP banners) – just as TV started off as “radio with pictures” – ie the existing medium and methods are being bolted on and we hope it works. It doesn’t. A new way needs a new approach.

Just as with PR, it's a case of "we've got to do a blog!!!" without looking at the unique nature of blogging and applying this new channel to an existing business process - PR.

Just as with anything, those of us that "get it" will succeed.

Stay in touch.
Andew

Re: Six Months Later - PR Agencies who don’t blog?

andrewgrill — Fri, 30 Jan 2009 17:13:24 -0000

My issue is that there is "real" blogging, and then there is "PR blogging" which is still writing stories to PR a point of view, client or product. I've been independently blogging for years.

Can you "teach" a PR to blog in a corporate way or should they be able to blog on their own first to then do "PR blogging".

Anyway - isn't PR blogging an oxymoron?

I blog at http://andrewgrill.com/blog on mobile advertising.

Re: Advocurrency

andrewgrill — Tue, 20 Jan 2009 17:41:28 -0000

Mate, your esteemed colleague Rory Sutherland has also blogged on a recent theme - see my post http://www.andrewgrill.com/blog/?p=1635

Re: Got my Mobile World Congress press credentials

andrewgrill — Fri, 09 Jan 2009 10:19:35 -0000

Ewan,

I'll be there from Saturday 14th - Friday 20th.

Come by AV16 on the avenue and say hi!

Re: Do check out PuskaRadio

andrewgrill — Wed, 26 Nov 2008 19:57:00 -0000

Ewan - it works - well.

You can send your current GPS location by SMS to another phone and they click the link and up pops ypou on a map - brilliant! Easiest GPS location sharing tool I have used, and I've used a few with my LBS hat on.

Re: What Is Jonathan Macdonald Known For?

andrewgrill — Mon, 10 Nov 2008 05:53:00 -0000

Jonathan, even these kind comments from complete strangers above do not pick up on your finer points.

Those that take the time to get to know you cannot help but being infected with your passion and thought leadership in this ever evolving mobile advertising space.

We're lucky to have you around - and my £2 above was well spent!

Re: Basically….thank You. Really - Thank You.

andrewgrill — Fri, 31 Oct 2008 13:37:02 -0000

As someone who has now witnessed LIVE two of Jonathan's keynotes (they get better each time) I concur with the Dutch Cowboy feedback above.

Jonathan's views make absolute sense - the challenge will be to get the rest of us in behind his vision and turn it into action. I'm signed up to change the face of mobile advertising using Jonathan's approach.

Soon his keynotes will be sold out - and MUST be witnessed live for full effect.

See him soon LIVE while you can.

Jonathan - we need you in this industry, now you need US to help make it real.

Re: Red, Rock Solid, Restless

andrewgrill — Fri, 17 Oct 2008 16:28:27 -0000

It's been the Vodafone cheer for some years now.

Re: Mobile Data Revenues In 2008 & The Future Of Mobile

andrewgrill — Thu, 18 Sep 2008 06:55:37 -0000

I't going to be a great event - hurry up November!

Look forward to seeing everyone there and sharing a stage with these great names.

Re: Vodafone Message Centre doesn’t work for Outlook 2007 yet

andrewgrill — Tue, 26 Aug 2008 09:48:48 -0000

Just double checked. The application is supplied by www.generalwireless.com and back when I asked them they said that while their general application supports 2007, the VF branded one did not.

Just checked by going to www.sms4pc.com which gives the VF UK link. Downloaded the file and yes, it still does not work for Outlook 2007.

If it worked I would use it all the time as it gets linked to my VF account so messages get charged and sent from my main mobile number. I used to sell another system that sent from a different MSISDN which became confusing.

Hopefully with MIR to the rescue this will be quietly resolved!

Re: The SMS Text News Video Podcast

andrewgrill — Tue, 05 Aug 2008 11:46:34 -0000

Er, if the Union Jack is flying then the Queen is NOT in - she is in residence when the Royal ensign is flown....