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christiananderson

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  • christiananderson  Knowing the "GOOD kind of PR/Marketing folks (the kind that focus on messaging and product rather than just spamming lists of email addresses)" can be tough -- especially when there are only a few precious dollars to allocate." I have a post partially drafted that attempts to address the challenge in a useful way, without painting with too broad brush.
  • • 2 weeks ago
    •   PR: Pitching TechCrunch, Scoble, and other Influentials
    •   Tony Wright (dot com)
  • • 1 point
    • 0 replies

  

  • christiananderson  Hi Tony, Thanks for the read. You are 100% right. When it comes to media outreach, start with product. Get your product right, know your users/customers and know the equation you are solving for. Only when your product is solid and improving should you start to think about media (this is true in virtually all cases). Interesting too you mention Oprah. I was reading the Seattle PI today (Yes, I love to read the newspaper -- the actual big dirty physical paper) and there was piece on entrepreneurs and using PR firms. The writer's gist was basically, "don't target just Oprah." (http://tinyurl.com/5gmc92) The writer is right. It accrues nicely to your point that entrepreneurs should focus outreach on singles and doubles -- especially early on. No need to swing for the fences right away and definitely don't pin the success of your business to just ONE big piece of coverage or ad campaign. Focus instead on your product and doing your business well. Let your users / customers do your crowing. But, make sure you have your story tight for when Oprah does call. All that said, there is room for PR / marketing counsel in early stage start ups, but often a little effort in the right places can go a long way.
  • • 2 weeks ago
    •   PR: Pitching TechCrunch, Scoble, and other Influentials
    •   Tony Wright (dot com)
  • • 1 point
    • 0 replies

  

  • christiananderson  Hey Duncan, You created the PlurkAIR desktop client app? Nice. If I whine enough, will you create other apps too?
  • • 1 month ago
    •   Plurkair: A Basic, Open Source Desktop Client For Plurk
    •   The Inquisitr
  •   Duncan Riley  Christian basic apps like this...no probs. This doesn't call the API, it just renders the mobile client in an AIR app, the difference between the two time wise is huge, so if you have something like plurk/m you want in an AIR app, let me know, now I've done it once I'd reckon I could produce another in less than 15 minutes.
  • • 1 point
    • 1 reply

  

  • christiananderson  the good, or bad thing -- depending your perspective -- is we will likely have plenty of opportunities to test it out sooner rather than later.
  • • 1 month ago
    •   louisgray.com: twitAbit Debuts as New Service To Escape Twitter Downtime
    •   louisgray.com
  • • 1 point
    • 0 replies

  

  • christiananderson  There is no doubt the head tweerers are gifted with the defibrillator. The APIs seem to be the source of much that is great and what may ultimately kill Twitter. It will be interesting to see how the copycats deal with the APIs.
  • • 1 month ago
    •   Twitter Makes A Pivotal Decision, Will It Be Quick Enough?
    •   The Inquisitr
  • • 1 point
    • 0 replies

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