Disqus - Latest Comments for jer979

Re: Marketing in a Billion Channel World, Part 4 : Never Stop Marketing

jer979 — Fri, 06 Nov 2009 12:06:54 -0000

Well, maybe we take that and have marketing departments say "marketing isn't for everyone, but it is for anyone."

Re: Homeownership…a pain in the ?

jer979 — Fri, 06 Nov 2009 09:23:34 -0000

Did the same thing

Re: Marketing in a Billion Channel World, Part 4 : Never Stop Marketing

jer979 — Thu, 05 Nov 2009 16:29:15 -0000

Roger, as usual, your insights are deep and right on. I love how you have "flipped" things to help us understand the new dynamic.

Re: Differentiate through experience… : Never Stop Marketing

jer979 — Thu, 05 Nov 2009 08:11:03 -0000

I didn't get the conf note yet

Re: Differentiate through experience… : Never Stop Marketing

jer979 — Wed, 04 Nov 2009 22:15:11 -0000

There's probably an exercise in here called an "Common Experience Envisioning Exercise" to get team's aligned around the experience and understand how to drive the "feeling" for the customer so they walk away with it.

It's funny, yesterday, I was working on a Client Touchpoint Assessment with one of my clients and we were talking about this very idea...so, the next step, I suppose is doing that exactly. Should be fun.

ON a different point, I just saw Olivier's video where he praised your conference. Can we talk offline about this? If possible, I'd be honored to attend/speak at the next one....perhaps the "marketing planning in a billion channel universe" idea I'm currently working on?

Anyway, we'll chat if you want to.

Thanks, as usual, for the thought provoking content!

Re: The Double Opt-In Introduction

jer979 — Wed, 04 Nov 2009 20:59:44 -0000

I just did a few non opt-in intros today (and actually make a point to do them a lot...intros that is). Usually, I find that I'll talk to anyone for 10-15 minutes (when it suits me) b/c I like building out the network. Still, you make a great point and it's much more in line with Seth Godin (now mine) around "permission marketing." Effective immediately, I'm modifying the approach. It'll take a bit more time, but I suppose it will demonstrate greater respect to the network. Nice job on being the change agent on this one!

Re: Enjoy the Fall Foliage…

jer979 — Wed, 04 Nov 2009 20:56:07 -0000

It's along the river in northern Virginia, across from DC.

Re: Billion Channel Marketing Planning, Part 3 : Never Stop Marketing

jer979 — Wed, 04 Nov 2009 12:39:36 -0000

I think what you've reinforced, for me, is the importance (which is obvious, but can't be mentioned enough) of co-creating marketing with your Raving Fans.

Thank you for taking the time to help refine the thoughts. You are most definitely an intellectual anvil!

Re: Billion Channel Marketing Planning, Part 3 : Never Stop Marketing

jer979 — Tue, 03 Nov 2009 19:13:41 -0000

This is definitely a good point that you are making, David. I suppose I was focused mostly on the "we must maintain uniformity at all costs" side of the debate.

I'm not saying that consistency isn't important, just agreeing with Spade that it may be overrated.

So, in your example, the feel of the French restaurant is that it must always be true to its authentic French roots. In that I agree with you. Let's say, however, that the logo of the restaurant is one such that it isn't a good fit for a social media avatar or a Facebook fan page. Can you change the "look" so that you can engage with your customers there, if they want?

Or, let's say that an enterprising employee sees an opportunity to engage with fans on Twitter and, after setting up an account and building a following of passionate fans, prints up some business cards that call attention to the URL. Perhaps he does it in a way that looks different, but feels authentically French?

Still, I think your assessment is accurate and we shouldn't throw it out the window, however, if we are talking about rapidly exploiting opportunities, it may be better to seize the moment with a consistent feel and then bring the look in line later once you know which of the "dandelion" seeds has sprouted...

Re: Respond! It’s your brand…. : Never Stop Marketing

jer979 — Mon, 02 Nov 2009 23:15:11 -0000

It's a smart strategy that will pay off for you in the long run.

Re: The Appeal of Facebook…Sharing Moments

jer979 — Mon, 02 Nov 2009 11:51:29 -0000

There are plenty of things we don't, won't, or can't share with the world. And for those that we can, we enrich, rather detract our experiences as humans by realizing that there are others out there who can appreciate our perspectives and expand them beyond what we had originally envisioned.

Re: The Appeal of Facebook…Sharing Moments

jer979 — Mon, 02 Nov 2009 10:52:20 -0000

Why does it have to be binary? Perhaps I saw the cloud formation and was "in the moment." Then, I said, "wow, this is special and I'd love to share it with my friends?"

I was there. I appreciated the moment and was SO appreciative of it that I was inspired to get others to be involved...and perhaps, help them appreciate more of these moments themselves...and vice versa?

Re: Respond! It’s your brand…. : Never Stop Marketing

jer979 — Sun, 01 Nov 2009 19:20:32 -0000

Well said on both counts...

Re: Video: The Never Stop Marketing Story… : Never Stop Marketing

jer979 — Fri, 30 Oct 2009 15:55:11 -0000

Let me know how you like it

Re: Marketing in a Billion Channel World, Part 2 : Never Stop Marketing

jer979 — Fri, 30 Oct 2009 15:39:13 -0000

I see you are a John Moore disciple :-) Bake It, Make It, but Don't Fake It, right? ;-)

Re: The Win-Win of Mentoring… : Never Stop Marketing

jer979 — Fri, 30 Oct 2009 15:22:25 -0000

Why am I not surprised to hear this from you? ;-)

Which idea did you like?

Re: Video: The Never Stop Marketing Story… : Never Stop Marketing

jer979 — Fri, 30 Oct 2009 14:58:37 -0000

Great feedback. The length was something we debated. Perpetual beta, right?

Thanks for taking the time.

Re: Quilts…not just for your bed

jer979 — Fri, 30 Oct 2009 14:58:17 -0000

She is indeed a great asset to SAQA!

Re: Beta Testers, Arise! : Never Stop Marketing

jer979 — Fri, 30 Oct 2009 14:45:03 -0000

Allan sent me this email in response:

Since 1996, my BMW relationship has always been two parts - flawless machine and serious sales professional. Their great enthusiastic sales manner develops a shared experience with the customer for the product.
My expectations for the machine have been set by BMW's performance, advertisements and people.

From that perspective, I reacted to reading this first time email from an unknown sales professional as a threat, completely out of character for my BMW experience. The balance of the email asked if I had questions with which he could help and apologized if I felt poor service had been received.

Poorly written sentence - absolutely! Out of timing and sequential logic with the rest of the email - yes. Finely tuned like a BMW - absolutely not. I did not "click" to remove myself from the email list.

Re: Jer979's Blog: Guidelines for Effective Blogging...

jer979 — Fri, 30 Oct 2009 14:37:14 -0000

sam

Re: When 1 Sentence Can Hurt Your Brand… : Never Stop Marketing

jer979 — Mon, 26 Oct 2009 21:51:47 -0000

So important to think about the long term, but so difficult. Thx for the comment

Re: Marketing Planning in a Billion Channel Universe, Part 1 : Never Stop Marketing

jer979 — Mon, 26 Oct 2009 09:29:25 -0000

So, now it'll be "I know that 97% of my marketing dollar goes to waste...but at least I know which 3% pay for the rest of it :-)"

Re: The Unprepared Jewish Generation…

jer979 — Mon, 26 Oct 2009 08:09:45 -0000

A huge and very powerful add on to the post. Thanks for extending it. This is why i love blogging.

Re: The Unprepared Jewish Generation…

jer979 — Sun, 25 Oct 2009 11:09:18 -0000

What an impressive organization.
thx for sharing

Re: Health Insurance…Personal Edition

jer979 — Fri, 23 Oct 2009 18:58:28 -0000

Not sure I agree with that...since it covers the worst case scenario. It's a question of when you pay...either you give it upfront to the insurance company or you (potentially) pay it out of pocket later.

If people aren't sick, you save money. If they are, you (sort of) break even.