Disqus - Latest Comments for philbaumann

Re: How a Mood-Tracking App Drove Me Nuts

philbaumann — Fri, 15 Jun 2012 09:49:42 -0000

You're welcome.

I think where these apps will be more useful is in tightening patient-provider relationships with respect to data collection and treatment.

There's definitely a way to insinuate apps into daily life, but I think the art and science is much more difficult than is understood.

"Background" radiation of data might be a better approach - but then that brings other problems to the table.

Re: Facebook Is A Mess

philbaumann — Wed, 13 Jun 2012 07:25:58 -0000

I'm not rushing to judgement, Tim.

I see your point, but the Facebook model isn't what's needed in Healthcare.

I've been watching this for years - and we've only seen a tiny portion of what's possible.

Unfortunately, Facebook is winning as the dominant destination - it may change in a few years, but it's achieved an unprecedented critical mass of followers.

The Facebook model is not an Enterprise model - I have many friends in the "Healthcare Social Media space" who believe the Facebook and Twitter stream is social media: but there are much butter, more nuanced needs.

What's needed in Healthcare are technologies that deliver the right, accurate, and relevant information - at the right place, at the right time, in the right contexts, within the right process.

That's a tall order for sure, but Facebook isn't even a sketchbook for that goal.

Facebook is - and always will be - dangerous software.

Re: What Facebook Makes Us

philbaumann — Sat, 14 Apr 2012 21:21:07 -0000

It's refreshing to see others interesting in exploring the subtle, beneath-the-tip-of-the-iceberg ramifications of social and other digital media.

I've been reflecting our need for a genealogy of social media, and how perhaps we need to revisit the works of Foucault, Braudrillard, Deleuze, Derrida, Heidegger, Agamben and others.

These technologies, and their cultural impacts, are evolving with such rapidity that I wonder how the world will look like in just five to ten years.

So, no - you're not the the only "real" other who bears this concern of what social media make us.

Re: Ethics and Health in Social Media

philbaumann — Sat, 14 Apr 2012 08:13:55 -0000

Glad that you enjoyed it!

Re: Rescuing the Message from the Medium

philbaumann — Wed, 11 Apr 2012 09:44:58 -0000

@JBBC Important to create! ;) Here's more reason to create:

http://www.youtube.com/watc...

Re: Rescuing the Message from the Medium

philbaumann — Wed, 11 Apr 2012 09:39:38 -0000

Important to create. Here's more reason to create:

http://www.youtube.com/watc...

Re: Would you follow you on Twitter?

philbaumann — Fri, 06 Apr 2012 08:19:30 -0000

It's a great question, Ann Marie. Obviously you know my answer. I guess everybody's gotta figure out in their own way what they bring to their own table.

Re: What Google+ means for pharma | eyeforpharma.com | Pharma strategy for the busy executive

philbaumann — Fri, 08 Jul 2011 10:44:17 -0000

G+ has promise to offer a more robust social media presence. But....

I've been one of the beta testers and so far the most impressive feature has been Hangouts - which may be the closest thing to better interaction within the enterprise.

Will this be good for Pharma?

Maybe - but I don't think Pharma should just jump into these social media without fully understanding them.

G+ Circles can be awfully confusing to the uninitiated.

And I'm not sure that Google will necessarily address Pharma's peculiar regulatory parameters - Facebook has refused and the lack of FDAs leadership might invoke more reluctance on Google's part to invest the effort with little return.

Right now G+ is a shiny new toy for those of us whose business is focused on tech.

Most of what's happening on G+ is a lot of males in the tech industry talking about G+ ;)

That may change.

But for now, my general counsel to Pharma on G+ is to be cautious and not jump on the bandwagon just yet. Let's see how it's adopted by the wider public.

Just because these media exist, it doesn't mean that Pharma has to use them.

For now, I think Pharma would be better off getting their basic online communications skills in order - most haven't even mastered the rudimentary elements of basic blogging, let alone the more complex nuacnes of Facebook or other media platforms.

Re: Reciprocal Behavior in Social Networks

philbaumann — Wed, 06 Jul 2011 09:14:19 -0000

I think we need to be cautious about concerning ourselves with Courtesy at the following phase.

I'd rather have people be good *after* the follow - and by good, I mean helpful and insightful and honest.

Also, if I follow everybody what am I saying about the value of others? If I dilute my stream (and, like you, I actually *love* heavy and fast streams), I'm actually *not* being truly courteous (imo) or sincere in my 'courtesy'.

If social media is a long-term and social proposition, then we have to consider the complexity of social interactions.

If instead of a "Follow-back" choice, and I could have a "Hi Back" option, that would at least address the issue of being transiently social in the same way as I would say Hi to someone on the street without following her home to the powder room.

Make sense?

Re: Should We Be Recommending More Social Media, Or Less?

philbaumann — Thu, 28 Apr 2011 16:21:29 -0000

You said it better than I ever did.

Perhaps we will see the emergence - not necessarily anytime soon - of a new kind of sabbath. Or, rather, sabbath(s).

Their origin thousands of years ago perhaps lay in an understanding of the effects of technology on culture and the need to keep to the basics (in religious terms, to commune with G*d).

I doubt we'd see a one-day-per-week sabbath; but maybe a generally philosophy among some individuals and groups who recognize the fundamental need to stay in touch with our origins.

(And - to answer your question: imo, we should encourage less :)

Phil

Re: David Kerr: Twitterology

philbaumann — Thu, 14 Apr 2011 12:10:49 -0000

Hi David

Yes, Twitter has been considered for healthcare.

See 140 Health Care Uses for Twitter - http://hisoc.us/cZ6fUt

Also, there are Twitter chats for nurses and physicians using the hashtags: #RNchat and #MDchat. And there's a general healthcare communications chat #hcsm.

@PhilBaumann

Re: Meaningful Use guidelines for Social Media in Healthcare

philbaumann — Thu, 31 Mar 2011 10:09:51 -0000

RT @nickdawson Well-laid out summary of the needs for social media in Healthcare.

Here's the thing though: Social Media is just a surface. It isn't really the thing that drives much. :)

Healthcare's current facing toward social media is merely about web literacy. That's all. Important, yes!

But: it's the *behavioral* changes that really matter. Social Media won't drive any of that - it's just media, it's just the surface - these are just Interfaces which need to be mastered.

The next step - which is a much bigger challenge - is expanding our knowledge of behavioral economics. We've barely figured that out with off-line platforms. The online world may not have perfect behavioral analogs (the medium *is* the message - which is to say we'll have to understand both behavioral economics and the way the media shape those economies).

Boy is that going to give an aneurysm to a lot of healthcare change-agents who are just learning about social media: "You mean, this goes way deeper????" ;)

Re: Things That Matter in Healthcare Social Media

philbaumann — Thu, 10 Mar 2011 11:03:42 -0000

Yes, there's a healing power in silence.

@Lisa makes a great point, but in a different context - and it's a common belief that in the face of loss you have to say something. But presence can be enough - and in the online world we have now a question: what is presence, how in way can we be present (engagement isn't necessarily it). (I realize this is a toughie for some, but we'll work it out.)

Thank, Meredith!

Re: Would You Know How To Tweet An Emergency?

philbaumann — Tue, 08 Mar 2011 08:15:05 -0000

Excellent points, David - just was I was looking to get here.

And that's actually going to the heart of the question: there's a lot of nuances and ramifications - but over the long-run, if these are the main media, we'll have to address it eventually.

That's the part that I hope isn't lost here.

Re: Would You Know How To Tweet An Emergency?

philbaumann — Mon, 07 Mar 2011 09:00:35 -0000

Thanks for giving us the EMS coordinator perspective. That's what I mean about the subtle issues - the nuances of Twitter's mode of communicating. Traditional EMS response doesn't linearly port into Twitter; and so that's where I think it would be nice to have the pros contribute efforts in figuring out how best to use the medium.

Re: Will Social Media End Stigma in Health?

philbaumann — Mon, 28 Feb 2011 20:53:39 -0000

@KathyKastner I'd love to hear about the results of the strategy. Would be a gr8 case study!

Re: Will Social Media End Stigma in Health?

philbaumann — Mon, 28 Feb 2011 20:48:54 -0000

The shame issue but be where social media may help.

It may take time - and will probably also require the input of healthcare professionals who are have charismatic personas online.

It's yet another reason to get professionals online to share their knowledge.

Re: Will Social Media End Stigma in Health?

philbaumann — Mon, 28 Feb 2011 20:47:17 -0000

Good point about breast cancer. Yes, there can be an overswing from one end to the other, but that is probably to be expected.

I think the stories people tell and their willingness to share experiences does help - but I do think context and the behavior of others will play a part.

Brain disorders, psychological and psychiatric health definitely would be the acid tests. Those are the pathologies that have the sharpest, biting stigmas attached to them.

It's definitely something to watch and see how it plays out.

Re: Will Social Media End Stigma in Health?

philbaumann — Sun, 27 Feb 2011 16:18:31 -0000

Hi, Jason

I think you make good cases here, especially about like-minded people.

@Erica raised the Arizona shootings as an instance of spreading the same old stigmas.

So maybe, there isn't so much a yes/no answer, but rather a shifting in the power and position of stigma.

Re: Things That Don’t Matter in Healthcare Social Media

philbaumann — Sat, 26 Feb 2011 12:00:26 -0000

Hi Gunter

Yes - I think the word "engagement" is too strong. Engagement isn't a strategy - it's just an activity that communicators need to build on and in.

My concern is that as companies jump on board social media, they'll make the mistake of going overboard with engagement and just interfere with the natural process of social networks.

That's the real power: these networks engender peer-to-peer communication. Businesses and leaders just need to have a sufficient presence to be available and to interact as needed. Forcing engagement just doesn't work - and it will backfire.

Re: A Note to Readers

philbaumann — Sat, 19 Feb 2011 10:04:21 -0000

Hi Leonard, great to see you here!

I definitely think we need to keep talking and doing and advancing.

My concern relates mostly to falling into thinking traps. The first people to lead the way (like the authors of the Cluetrain Manifesto) set the tone and the memes, which echo until today.

Although I think there was wisdom on those conversations, they weren't exactly vetted.

I also have concerns about the effects of these technologies on our health. I've always had that concern, but anymore I'm seeing a trend (and it's happening very quickly it seems) where these connecting technologies are - to an extent - pulling people away from each other. Paradox.

Part of that is that these technologies aren't designed with anything else in mind but their original intent. The programmers and engineers aren't thinking about the cultural, psychological and other impacts they can have on us.

We don't need to talk less - we just need to be more critical.

More alone-time and more time with friends reasoning together face-to-face.

Re: A Note to Readers

philbaumann — Sat, 19 Feb 2011 09:58:18 -0000

Yes, been reading KK for a long time, and the book is fantastic. Overall, he's got the right kinds of insights needed.

Other suggested authors:

Sherry Turkle (Alone Together)
Douglas Rushkoff (Program or Be Programmed)

Re: A Note to Readers

philbaumann — Sat, 19 Feb 2011 09:54:28 -0000

Hiya Jane.

I do think mobile is a catalyst for change. Like I said to Susan in the comment above, ideally, professionals should participate in two kinds of communities: ones where they can discuss issues unique to them, the others which bring everybody's perspectives for share.

Re: A Note to Readers

philbaumann — Sat, 19 Feb 2011 09:52:40 -0000

Hi Susan.

Anytime something is relatively new - where people are exploring and toying and kicking the tires - we'll always see the formation of clusters of ideas.

What I think has happened in the h/care social media arena, though, is that some of it has been too heavily influenced

What I think would help: having the best of both worlds - communities of specialties having their own discussions thrashing about their particular views and issues, and then mixed communities where everybody can share their perspectives together.

We're seeing that - with the chats on Twitter - and I do think we'll see some progress there as more healthcare professionals use the media more.

But I also think we need more AFK (away from keyboard) community-building.

There are still high-level leaders in important organizations who have a lot of catching up to do. If they're not progressing their own awareness of 21st Century possibilities, they become a big limiting agent.

We'll keep the discussion going!

Re: A Note to Readers

philbaumann — Sat, 19 Feb 2011 09:46:25 -0000

You're in! :)