Disqus - Latest Comments for RobinSeidner

Re: Adding Author to My Resume…

RobinSeidner — Fri, 11 Jun 2010 12:29:34 -0000

Super excited for you, and can't wait to see the finished book!

Re: Eat like a Caveman

RobinSeidner — Thu, 28 Jan 2010 18:44:49 -0000

yes, well when you marry one you end up with those types of sufferingness in your life. Is that a word?

Re: Eat like a Caveman

RobinSeidner — Thu, 28 Jan 2010 18:37:21 -0000

Cleaning out the carbs - its just like Passover!

Re: Does small business care about social media?

RobinSeidner — Wed, 14 Oct 2009 00:50:03 -0000

Thanks for your thoughts. I agree that there are applications that for
some small businesses make more sense than other marketing. But for
most, the tried-and-true of online marketing still hasn't trickled
down to the small business. Hopefully, we are helping to change that.

Re: Are Blogs Losing Their Authority To The Statusphere?

RobinSeidner — Tue, 17 Mar 2009 14:10:27 -0000

Interesting take on it. I agree that quality is less important, its more that authority rankings that are purely based on trackbacks and comments aren't cutting it anymore - people respond to blog posts in so many more ways now that people are pushed to posts through social media profiles.

Re: Keyword density and search

RobinSeidner — Wed, 18 Feb 2009 11:21:22 -0000

Hey Amber,

To me the most interesting piece of the competitive piece is how few words actually come up on your home page, which speaks well to the density issue.

Re: 5 Fast, Easy Ways to Make Your Website Mobile (& 1 Reason Not to Do It.) | Social Media Explorer

RobinSeidner — Wed, 21 Jan 2009 10:29:34 -0000

Thanks Kat,

I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)

Re: Social Media Case Study: Humana’s Freewheelin

RobinSeidner — Mon, 12 Jan 2009 19:47:31 -0000

I like the idea, and they seemed to do a good job on the execution, but here's what gets me about these things. Technically, this isn't a campaign - this is something that should reasonably have no end. So, what is the long-term strategy for keeping the momentum going? That doesn't seem to have been addressed - the last post on FB appears to be from the RNC convention, the last tweet from December - do you see what I am getting at?

Its really hard to keep momentum going without a regroup at regular intervals that take into account where things have headed. So instead of their just being a beginning and middle, there's either an end or some strategy for a continuing middle.

Re: Barack Hussein Obama, President of the United States

RobinSeidner — Wed, 05 Nov 2008 15:42:07 -0000

Thanks for your thoughts Fred. I am so sick of the fear-mongering and devisiveness. The great thing about his acceptance speech last night was how little he talked about himself - instead, focusing on us, the people. It was inspiring. If you're interested in hearing my thoughts on what it was like to volunteer with the campaign, you can go here: http://snurl.com/554tz

As a staunch supporter of Israel, I take offense at Josh's comments -- most Jews in this country do too, as we voted overwhelmingly for Obama. The Bush administration has been the most ineffective at helping settle things down in the Middle East, and has created an even greater environment for terrorism and mistrust.

Having conversations with our enemies is the best way to eliminate divisions. Armed posturing does nothing but stoke bad tempers and bad decision-making.

Re: What Is The ROI For Social Media?

RobinSeidner — Tue, 28 Oct 2008 15:32:03 -0000

Well put Amber, though I am sorely disappointed that I can't pass on some charts and graphs to my teen son to think about as he moves into the bases. Ok, I didn't just write that...

Re: What Is The ROI For Social Media?

RobinSeidner — Tue, 28 Oct 2008 13:59:34 -0000

I have to say that needing to quantify does not doom an effort to failure, and a direct response is possible. If we can get out of the mindset of bigger brands and companies, and perhaps try to think this through in a smaller, more targeted way, that would help. Also, this gets back to the root of PR anyway communicating to the public about a company. In this case, its about communicating with the public.

The realities of today's world - particularly in marketing/PR - is that metrics get you budget. Sure, its nice to say that social media is important to have a relationship with your public, but you need to translate that into a metric if you want ongoing funding.

Just a reality check-

Re: How to Be in the Right 50% of Social Media Marketing Campaigns

RobinSeidner — Wed, 08 Oct 2008 09:42:36 -0000

Kat, you're right that companies think about this in terms of direct response -- "If I do X, then X% of people will respond." I think the reason is because social media are interactive media, and the only other example they can compare it with is DM.

I've spoken with a number of social media ad network folks too, and what they say is customers have mass media expectations and want to blow the numbers away, when in fact the goal is really to be more targeted, and so numbers are generally smaller. I personally have a problem with social media advertising (that's a different story), but this issue speaks to the same idea you raised, that expectations are for some kind of immediate return on investment.

Another thing to remember is that even with the best strategy and planning, your predicted outcomes can be off. Expect to make adjustments over time as you learn, instead of ditching something after just a few months. This is new territory, you have to be willing to stomach the uncertainty.

Re: Advice For Social Media Consultants: Escape The Echo Chamber

RobinSeidner — Tue, 07 Oct 2008 16:47:40 -0000

Jason,

I really agree with you. Its one of the reasons I chose to not go to BlogWorld this year. I went to WOMM-u expecting more, but frankly the gap in knowledge between the snakes and, as they say in this election cycle "Main Street," makes it hard to do conferences that well. Though, like you, I very much enjoyed meeting and hanging out with people I don't get to see often.

This is exactly why I did the two 101 programs this month for the Colorado Business Marketing Association. I think that more needs to be done at a local level to share knowledge and ideas.

Re: How To Grow Your Personal Brand

RobinSeidner — Fri, 19 Sep 2008 11:53:40 -0000

Part of your celebrity is the fact that you are one of the most amusing people around. Congrats to you. I must have know somehow, as before I read this today I went onto Facebook and sent you a red velvet cupcake...weird