Disqus - Latest Comments for tacanderson

Re: Microsoft’s ad agency Waggener Edstrom – BANNED

tacanderson — Fri, 06 Nov 2009 02:53:59 -0000

I didn't say Mike wasn't upset with us, I just clarified that we didn't break the embargo. Like the Gawker post points out, Andy broke the embargo, due to some WP glitch and Arrington got mad at Waggener Edstrom because it took 45 minutes before someone let him know about it.

Re: Are API’s the New Open Source?

tacanderson — Thu, 05 Nov 2009 13:48:00 -0000

Wesly, EXCELLENT point. Building on anyone's platform weather that's based on code or API always makes you reliant on them. The thing I find interesting is when companies are using multiple API's to the point that they aren't reliant on just one company. Stock Twits is a great company that's built on top of Twitter's API but isn't totally reliant. http://stocktwits.com/

Re: Are API’s the New Open Source?

tacanderson — Thu, 05 Nov 2009 12:53:49 -0000

Jean-Marc, I realize my analogy is a very weak juxtaposition and that it's tainted by my perspective as an end user not a developer but something about these two trends keep nagging at that part of my brain that tells me there is more here than is currently being addressed.

Of course I sometimes confuse that part of my brain with the part that reacts to too much caffeine so take it for what it's worth.

P.S. You win the prize for the first person ever to use orthogonal on this blog. Congrats.

Re: Microsoft’s ad agency Waggener Edstrom – BANNED

tacanderson — Thu, 05 Nov 2009 09:56:52 -0000

Just wanted to correct a few factual inaccuracies:
We're not an Ad Agency (I feel better already)
Andy Beal broke the embargo, not us http://www.marketingpilgrim.com/2009/11/im-sorr...
And I contest the statement that we're idiots, but you're entitled to your opinion of course.
To be totally transparent, in case it wasn't obvious, I work at Waggener Edstrom.

Re: Posterous Overtakes FriendFeed, Set to Overtake Delicious.

tacanderson — Thu, 05 Nov 2009 09:35:59 -0000

I rarely used bookmarking to actually go back and search. The other problem is that there are so many places I save things (I'm a total pack rat). So I end up with the scenario of "Did I favorite that in Twitter, save it in Reader, share it, RT it, blog it or bookmark it?" This is why I still love and use FriendFeed. Everything feeds into FriendFeed and then I can search for it all there.

Re: Pandora Makes Music Sharing on Twitter and Facebook Easier but not Music Blogging

tacanderson — Fri, 30 Oct 2009 15:09:11 -0000

That'd be cool. Let me know how it goes for you. Send me a link when you get
it going.

Re: This is Why Google Scares the Sh*t Out of Companies

tacanderson — Thu, 29 Oct 2009 14:26:29 -0000

Jeff, internal startups is a whole can of worms I've had to try and swallow before :p This is why big companies tend to acquire companies than start their own. It's cheaper to let 5 -10 startups battle it our and acquire the winner than it is to try and launch one silver bullet. There are legions of Ivy League PhD Business professors that specialize in just this very thing, I won't claim to do it any justice I'm a couple of blog posts.

The data concern is a tricky one. (Pardon my uber geek analogy here but) it kind of reminds me of Star Wars where the Emporer wins no matter what the Jedi do. He's playing both sides.

On one hand it's scary how much information one company may posses about you but what happens when multiple companies start "housing" your data and now multiple companies can start comparing multiple data points about you. Or even more likely we simply tell the World everything they need to know through our mobile/social activity. There's no way to know which way will prove the better way until one fails. An that could be a costly experiment.

Re: This is Why Google Scares the Sh*t Out of Companies

tacanderson — Thu, 29 Oct 2009 14:16:17 -0000

It's a difficult situation. I'm not one prone to government involvement - I don't have any more faith in them than I do the Big Co's, (SarbOx isn't the answer). But what scares me the most isn't the intentional privacy violations but the unintentional ones that will come from the companies not even realizing how much power an data they have.

And, if histories any indicaator, I'm afraid people will need to get badly hurt before anyone does anything about it.

Re: This is Why Google Scares the Sh*t Out of Companies

tacanderson — Thu, 29 Oct 2009 13:00:22 -0000

Geechee. I totally hear you. But free doesn't have to be better or even as good. Encarta vs Britanica taught us that.

People are already Putting iPhone mounts in their car to use Google maps mostly hands free. And Maps Navigation isn't tied to just a phone. Android is Open sourced, there's no reason Google or someone else could make a dedicated GPS with this.

This is just the first warning shot. But it's going to be an ugly battle that Google is more well equiped to fight.

Re: This is Why Google Scares the Sh*t Out of Companies

tacanderson — Thu, 29 Oct 2009 12:55:29 -0000

Totally agree Matt. You can see TomTom was on a downward trend. I think in the short term they'll be the first casualty. Harmon still has a long life ahead I'm sure but not an easy one.

Re: The Time I was Written Up for Blogging

tacanderson — Wed, 28 Oct 2009 12:57:16 -0000

Thanks Steve, that has to be the most ridiculous example I've ever heard. Wow. Companies (especially insurance companies) do the stupidest things because of the fear of loss of money.

Re: The Time I was Written Up for Blogging

tacanderson — Tue, 27 Oct 2009 23:33:36 -0000

Thanks John. I admit that I still don't think it was that big of a deal but I've learned that large corporations sometimes have to be very black and white about some issues. If it was something that became a real problem I always had the choice to leave.

But yes, if companies provide context and intent behind their explanations I think they'd see a much greater level of adherence both on explicit and vague applications of the rules.

Re: My 3 Favorite VC Bloggers

tacanderson — Sun, 25 Oct 2009 22:12:11 -0000

Deal. I'll find an excuse to come to Boulder to redeem that :)

Re: My 3 Favorite VC Bloggers

tacanderson — Sun, 25 Oct 2009 22:11:32 -0000

Like I told you before Mark, helping you get into blogging was purely selfish. You've got a knack and a lot to add. Keep it up.

Re: Being a Social Media Ninja

tacanderson — Sat, 24 Oct 2009 17:02:12 -0000

I don't know how they picked the sites, we were just brought in to help promote them :)

Re: Being a Social Media Ninja

tacanderson — Fri, 23 Oct 2009 11:55:07 -0000

That was a problem in set up and a limitation in Posterous because the work flow is based on the person not the account. The way I solved this is with multiple browsers. I set up new accounts for the store and then stayed logged into those in IE while my personal accounts were logged in on FireFox. Not ideal but it works.

Re: Who Owns Social Media? No-one Does

tacanderson — Tue, 20 Oct 2009 23:40:47 -0000

Great minds: http://www.newcommbiz.com/social-media-should-n... :)

Re: Social Media Should Not be Housed. No One Owns it.

tacanderson — Tue, 20 Oct 2009 23:36:39 -0000

I like that. Chris Brogan said at BlogWorld that social media was the new dial tone.

Re: Social Media Should Not be Housed. No One Owns it.

tacanderson — Tue, 20 Oct 2009 22:28:48 -0000

For right now Communications is the best term to describe what I'm talking about but I by no means am envisioning "everything."

I think the move you mentioned to broader business categories like "social business" and Communications is driven by two factors that are not mutually exclusive: Money (firms want a bigger piece of the pie and individuals want stable careers), and Org/Process Reinvention. Because of the shifts I mentioned in this post earlier, many firms, WaggedEd included, are starting to realize that we can no longer be effective working within broken systems.

I think the first reason (Money) is the main driver for the personal shifts and most of the agency shifts you mentioned but I think that a few firms (again including WaggEd) see that we need to help our clients make the adjustments they aren't able to make while they're busy trying to run their day to day businesses. Similar examples include Altimeter and Dachis. I'm sure there are many, many others.

Don't get me wrong the money is equally motivating :)

Re: Social Media Should Not be Housed. No One Owns it.

tacanderson — Tue, 20 Oct 2009 21:22:15 -0000

First off, I'm kind of offended. I am not a PR professional :)

I may work for a company where the bulk of the business is PR work but at the very least, myself and Waggener Edstrom consider ourselves Communications. Including PR, AR, IR, HR, Digital, and tools like http://twendz.com/ (with a new Twendz Analytics in beta)

The reason I set that up is because I think 90% of business is Communications. I also think that Communications needs to be at the core of the internal and process evolution.

I agree that the silo's need to be majorly revamped and consolidated but they'll never go away completely and they shouldn't.

Re: Social Media Should Not be Housed. No One Owns it.

tacanderson — Tue, 20 Oct 2009 17:52:02 -0000

I really need to put on each post that I crowd source my copy editing :)

Re: Marketing Strategies vs Quarterly Reporting

tacanderson — Mon, 19 Oct 2009 13:59:27 -0000

Thanks itamarro, my point exactly. I have no doubt that corporate reporting can't be done better but I don't think the quarterly reporting aspect is the problem. I actually think that we fixed several internal aspect Marketing would be less stressful.

I should also clarify that a companies overall strategy shouldn't change quarter to quarter, which is usually what people are talking about when they reference the Japanese approach. And to be totally honest to the Japanese I'm sure they aren't that rigid. :)

Re: Twitter for News and Facebook for Tech?

tacanderson — Sat, 17 Oct 2009 20:50:24 -0000

Yeah, I'm not your typical Facebook user so I can't judge but I thought
Twitter was more techy than that Facebook.

Re: Technorati’s State of the Blogosphere Preso

tacanderson — Sat, 17 Oct 2009 10:57:17 -0000

You're too nice Michael. Besides, being in Vegas this week, I'm pretty sure I'm not just wicked, never mind the smart :)

Re: What the Heck is a Lifestream?

tacanderson — Fri, 16 Oct 2009 21:28:46 -0000

Yeah, with the exception of the distribution what Steve is doing is really much more like what blogging used to be 5-6 years ago.