Disqus - Latest Comments for pkitano

Re: As giant platforms rise, local news is getting crushed

pkitano — Tue, 01 Sep 2015 16:59:41 -0000

"And there are plenty of smaller efforts: personal blogs that grow into small news operations, local gadflies who dig up dirt at city hall, talented aggregators, foundation-supported nonprofits. These can be wonderful; I’m glad they exist, and they deserve your support. But they’re not nearly numerous enough or deep enough in coverage to do anything more than a fraction of what newspapers once did."

Since the conclusion of the article is deep coverage that newspapers once did is unsustainable, it falls onto the smaller efforts to sustain local news. The personal blogs, gadflies, local politicians, civic groups and nonprofits are the longtail chroniclers of community, and the future of local news, they only need to have a media venue to be heard. That's where traditional local media companies need to open up and provide that service without charging fees as if it were another advertising service.

Re: Please Support Our First U.S. Tour

pkitano — Tue, 29 Jul 2014 19:59:08 -0000

Why our collaborative crowdfunding model will change the current "pray it tilts on Kickstarter" model http://bit.ly/BNNci

Re: The Local Sharing Economy Is Here (But Scale Will Prove Difficult)

pkitano — Thu, 26 Sep 2013 20:20:29 -0000

Pardons, it is a typo. Airbnb was estimated to rent out 12-15mm nights in 2012. Estimizer estimated Airbnb revenues for 2012 at about $177mm.

Re: Jeremiah’s new venture; moving on from Altimeter

pkitano — Wed, 18 Sep 2013 14:45:41 -0000

What a fertile playground! I haven't seen any real demonstration of brands building businesses within the collaborative economy, and you're perfect for developing that bridge.

Re: The Best Platform for Incubation Is the Web

pkitano — Wed, 11 Sep 2013 01:29:11 -0000

Here's why I think entrepreneurship feel different: 20-somethings hackathoning by rules dictated by the accelerator ecosystem - build iPhone apps, ignore anything that doesn't scale, etc. The credentializing of innovation is strikingly similar to 1999 when the first wave of online innovation denigrated old world business models and created AOL Time Warners. It's great to be young, but a background and experience in maturing business models is what makes an entrepreneur. Building an app on the web and iterating is the best way to build business models, but they aren't doing it this way because... according to today's rules, it's hard to scale.

Re: Grasping for a New Way Forward at Local Media Conferences

pkitano — Tue, 27 Aug 2013 19:00:04 -0000

Radio is hurting, I started out in radio. It amazes me that it's become the car donation media

Re: Grasping for a New Way Forward at Local Media Conferences

pkitano — Tue, 27 Aug 2013 18:42:19 -0000

I agree with everything the local news publishers are saying and am a big fan of LION. No argument nor sneers from me. And I would love to see every city covered by an entrepreneur news organization - that's what I'm calling utopian.

The reason for the article has more to do with the other local media searching for solutions - community cable, terrestrial radio, corporate broadcasting chains - these are the 99% I'm meeting at these conferences (although I'd love to attend the LION gathering in October!).

So don't get your hackles up indies, I believe in your mission.

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Wed, 22 May 2013 20:55:30 -0000

Update:

One of the roles The BreakingNews Network is to be a clearing house for news services that need to reach local audiences.

Local news isn’t just reported by the local press. For example, compelling local stories appear in news services like Colorlines.com, PublicNewsService.org and InvestigativeNewsNetwork.org that are intended for their national readers — but may not reach the local readership where it has the most immediate impact. By necessity, news services need to cater and appeal to the broader national readership in order to achieve the traffic required for monetization. The hurdle is developing and maintaining the syndication channels that get investigative news reports in Cincinnati to Cincinnati readers. I’m betting very few consumers recognize the networks named above, one reason is simply their brands are not distributed to local levels.

So we’ve been working together with The Media Consortium and Investigative News Network, with 63 and 83 news services respectively, to amplify their news services’ stories down to the local level. By continuing to add news services, we aspire to be the most comprehensive source for local news in the 350 cities we're covering

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Wed, 22 May 2013 20:55:30 -0000

Update:

One of the roles The BreakingNews Network is to be a clearing house for news services that need to reach local audiences.

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Wed, 22 May 2013 20:55:30 -0000

Update:

One of the roles The BreakingNews Network is to be a clearing house for news services that need to reach local audiences.

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Wed, 22 May 2013 20:55:30 -0000

Update:

One of the roles The BreakingNews Network is to be a clearing house for news services that need to reach local audiences.

Re: Getting Back to Basics: Why Brands are Getting it Wrong in Social Media

pkitano — Wed, 22 May 2013 18:16:57 -0000

Brian, you've voiced the C-suite disconnect from social media so well over the years, I'll provide my take.

The C-suite doesn't understand social media because it can't be pigeon holed as a successful consumer facing tool

It's not sales or lead generation because, beyond freebies and coupons, tracking conversions leads to disappointing returns.

It might be customer support, but brands are reluctant to abdicate their social media into another channel to field complaints, particularly when the complaints are public and not wending their way through a phone tree (making the complaint even worse btw). For proof, every brand marketer seems to know now that 70% of companies don't respond to tweets (http://bit.ly/184LFbg)

So it's marketing. But most brands are still stuck on idea that they need to control their marketing through ad campaigns, and gauge their effectiveness by the number of YouTube views. Brands don't necessarily see that following up on those reactions, good and bad, to campaigns on social media is integral to building advocacy (see 70% above).

Social media strategies are ill defined because successful social media is essentially a tactical exercise of following up with their customers one at a time, whether they are thanking praise or sorting out a problem. Doing this creates brand advocacy. You know if the C-suite can see advocacy instead of consumer complaints, their buy-in will follow. The C-suite prides itself on strategic thinking, but doesn't realize that the strategy is tactics. Hence, 50% get it.

Re: New Digital Influencers: The Coming Youthquake

pkitano — Fri, 17 May 2013 13:55:02 -0000

Brian, your article is a perfect leadin for how youth are skeptical of traditional advertising and marketing, and basing their consumption decisions on shared information and experiences. In the end, we're returning to tried and true word of mouth marketing as the most efficient way to capture youth interest.

However, digital word of mouth marketing is a hurdle for most traditional media and publishers targeting the youth market because they're not set up to give communities the voice they need to create that "word of mouth". They fall back on social networks to harness these voices. Media needs to understand that they have the ability, on a selective, curative basis, to give youth (and frankly, anybody else in a community) an empowered word of mouth through their service offering and social media. It means letting go of the idea that youth endorsing or dissing brands is separate from their ad campaigns. Media should go to brands with youthful advocate networks (that they can build if they encourage youth participation) in tow to build word of mouth marketing campaigns that will be far more engaging than a pitch for native advertising.

I hope your continue with this thread of youth and the redefinition of advertising and how to reach them.

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 17:01:40 -0000

Update:

Speaking of getting journalism students media access to their communities, we're also providing media voice to the teens at DoSomething.org so they can promote their local cause campaigns. Our press release is up at http://thebreakingnewsnetwork.com/2013/04/02/building-a-national-advocate-media-network-with-dosomething-org/.

The unique feature of our work with DoSomething is in the building of local advocate networks. Teens generally aren't old enough to have extensive local media contacts, so we want to give DoSomething's advocates a voice for their 4,000 clubs nationwide.

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 17:01:40 -0000

Update:

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 17:01:40 -0000

Update:

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 17:01:40 -0000

Update:

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 16:37:16 -0000

We believe giving students the power of media access creates engagement; with our Media Amplification Program, students now can interact with 12,000 readers in their community and get real time feedback no classroom can provide. And with the assistance and oversight of their instructors, this facility makes their study of journalism instantly practical.

We have the full blog post up at http://thebreakingnewsnetwo...

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 16:37:16 -0000

We have the full blog post up at http://thebreakingnewsnetwo...

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 16:37:16 -0000

We have the full blog post up at http://thebreakingnewsnetwo...

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 16:37:16 -0000

We have the full blog post up at http://thebreakingnewsnetwo...

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 16:34:14 -0000

At Journalism That Matters conference at the University of Denver this week, one of our missions was to support the journalism of inclusion: how to get more youth and minorities easy and instant access to media distribution. We believe journalism education's role is to support the massive expansion of a citizen journalist class that will be far more prolific and closer to the news than what exists today in the fourth estate.

Thursday morning, a group of University of Denver journalism students attended the conference. We immediately offered them access to our Media Amplification Program so they can use Twitter to distribute their community news stories to over 12,000 followers of our 14 Denver area Twitter feeds.

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 16:34:14 -0000

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 16:34:14 -0000

Re: JA Network Profile: The Breaking News Network explores new ways of expressing media

pkitano — Mon, 08 Apr 2013 16:34:14 -0000